Topic
Marketing
1,548 published works
Real Lawyers Have Blogs
Guide to Blogosphere for Marketers and Company Stackholders : Excellent resource
Guide to Blogosphere for Marketers and Company Stackholders (pdf) is the subject of a 24 page report from Edeleman PR and Technorati. Covers the established models and the emerging models…
Structured Settlements 4Real® Blog
Training Manuals for Settlement Purchasers
By John Darer
Wouldn't it be interesting to see the "sales tracks" in the training manuals and marketing materials that structured settlement factoring companies, a/k/a structured settlement transfer companies, a/k/a structured settlement cash…
Business and Commercial
Do, Don’t Say, Marketing
By Patrick Lamb
The February 2006 issue of The American Lawyer contains a terrific article by Charles Green --"Selling by Doing." Green is the author of Trust-Based Selling and the article comes from…
Amazing Firms, Amazing Practices
Marketing Partner Forum – Materials from Presentation
By Gerry Riskin
Private posting for registrants at Marketing Partners' Forum - you may now download my presentation. Conference organizers will be contacting you with password. (If you have not received password by…
Business of Law
Short Summary Of 2006 Marketing Partner Forum
By Patrick Lamb
I returned yesterday from the 2006 Marketing Partner Forum. I had the honor of serving on Thomson Legalworks' planning committee, so I am biased about the programming. But having…
Amazing Firms, Amazing Practices
Marketing Partner Forum 2006 – Materials
By Gerry Riskin
This is a private posting for those who were in attendance and requested a copy of my materials. The materials will be posted over the weekend. If you are an…
Legal Ease Blog
Are You a Good Storyteller?
Most good trial lawyers know that telling a story is the best way to get their point across to a jury. But many lawyers forget that storytelling is an essential…
Amazing Firms, Amazing Practices
Marketing Partner Forum 2006
By Gerry Riskin
See you there!
Business and Commercial
Emasculating Chief Marketing Officers Is Not A Good Thing
By Patrick Lamb
There seems to be a spate of examples of leadership failures and successes. Having provided an example of bad leadership and one of good leadership, here is another example of…
Real Lawyers Have Blogs
Companies go bloggy for marketing: Information Week
Large companies are catching onto blogs in a big way per an excellent article in Information Week. Covers both the need to listen to what your target audience is saying…