Topic
Marketing
1,558 published works
The Social Media Butterfly
14 Methods for Junior Lawyers to Supercharge Their Marketing and Business Development Efforts
In the legal profession, junior partners and associates are in a pivotal stage. They are not only mastering the nuances of the law but also trying to carve out a…
The Attorney Marketing Center
Do more of what works?
By David Ward
Yesterday, I quoted Peter Drucker’s comment about the “aim of marketing” and shared my thoughts. Today, I want to chew on another quote from the man which you will surely…
The Attorney Marketing Center
The aim of marketing
By David Ward
Peter Drucker said, “The aim of marketing is to make selling superfluous”. Sounds good, but what does it mean? It means giving prospective clients enough information to convince them they…
Lawyer Meltdown
How to Build Engagement on LinkedIn
By Allison Johs
Image by Gerd Altmann from Pixabay In my last couple of videos, I’ve been talking about engagement on LinkedIn. But how do you build that engagement? Skip video and keep…
Jaffe Blog
Mastering Collaboration: Enhance Productivity with Your Marketing Agency
For law firms seeking to thrive in today's competitive landscape, partnering with a specialized marketing and PR agency is a strategic imperative. Agencies possess a deep understanding of the intricate…
The Social Media Butterfly
Why Wait for Opportunities When You Can Create Them?
Instead of passively waiting for opportunities to come to us, it's essential to adopt a proactive mindset. By identifying gaps, seeking out new challenges and continually updating our skills, we…
The Social Media Butterfly
Q4 Marketing To-Dos: Prepare for a Stronger 2024
As we enter September, Q4 becomes a pivotal time for professionals and companies to ramp up their marketing activities. It’s not just about closing the year on a strong note,…
LawVision Blog
The Case of the Misunderstood Marketing and Business Development Team
In the complex landscape of modern law firm businesses, certain departments shine brightly while others linger in the shadows of misunderstanding. Among the latter group, the Marketing and Business Development…
The Social Media Butterfly
How Lawyers Can Build a Strong Personal Brand Today
The adage "it's not what you know, but who you know" might need a slight update. While connections remain invaluable, in today's digital age, it's perhaps more apt to say,…
The Social Media Butterfly
Leveraging September’s Hashtag Holidays in Professional Service Firms’ Marketing Strategies
Hashtag holidays have emerged as unique opportunities to enhance brand visibility and engage audiences in fun, relatable ways. For professional service firms looking to invigorate their marketing strategies this September,…