Topic
Marketing
1,558 published works
The Social Media Butterfly
How to Craft a Forward-Looking Marketing and Business Development Strategy for Law Firms in 2024
The legal industry is experiencing a transformative era driven by new technology, changing client expectations and a globally connected business landscape. As we head into 2024 in a few months,…
Jaffe Blog
How PR Has Evolved Over 25 Years
It was around 1998. Two grad students had landed investments for their new company, Google, and opened their first office in a garage. A new R&B group called Destiny’s Child,…
The Social Media Butterfly
Maximizing Your Law Firm Merger: A Comprehensive Marketing Strategy Guide
The legal sector continues to witness significant mergers and acquisitions (M&A) activity, with many legal professionals likely to experience this transformative phase in their careers. However, while mergers can offer…
My Case Blog
CallRail + MyCase: Harness the Power of AI and Call Tracking
By M.E. Hammond
In the fiercely competitive legal landscape, an effective marketing strategy is key to success. Every client interaction matters, from the first client call to the final case resolution. Additionally, keeping…
The Social Media Butterfly
How to Use October Hashtag Holidays and Themes in Your Social Media Strategy
Almost every day is an opportunity for businesses to raise awareness about their organization. But like most things related to social media, timing is everything. And what better way to…
Omnizant Legal Marketing & Web Design Blog
The Halo Effect and Marketing: What Law Firms Should Know
Did you ever see that Snickers ad with Betty White? And didn’t that 30 second celebrity endorsement make you like the Snickers brand so much more? That’s called the halo…
Regulatory Oversight
FTC Judge Rules That Intuit’s “Free” Service Ads Violated the FTC Act
By Troutman Pepper Locke State Attorneys General Team
On September 8, the Federal Trade Commission's (FTC) Chief Administrative Law Judge D. Michael Chappell issued an initial decision ruling that Intuit Inc. (Intuit) "engaged in deceptive advertising in violation…
SEC Actions
Commission Sanctions 9 Advisors Based on Marketing Rule
Marketing is frequently a key element for a business. It gives the company an opportunity to showcase its products to those who might be interested. While at times claims are…
Jaffe Blog
Do Your Marketing Practices Comply with Ethics Rules?
A law firm’s marketing strategy is an asset — except when it isn’t. Violating state bar ethics guidelines may force you to throw out hours of marketing planning and execution,…
The Attorney Marketing Center
A simple marketing and management checklist
By David Ward
There are a lot of things you can do to increase the gross and net income in your practice. This checklist can help you identify strategies that might be a…