Topic
Marketing
1,548 published works
Legal Marketing Blog
How Intake Staff Can Influence Marketing Success
By John Hinson
You can run great ads. You can rank well on Google. You can build a clean, clear website. And still lose leads. That disconnect usually happens after someone decides to…
Rincker Law Blog
Meet the Team: Paula Delghans, Marketing Coordinator at Rincker Law, PLLC
By Dimple Dang
At Rincker Law, PLLC, connecting with clients and the community goes far beyond legal services. It starts with thoughtful communication, clear messaging, and a strong digital presence. Behind much of…
Eric V. Holtzclaw
Same Rules, New Game: How AI is Shaping Marketing
Clarity and trust are replacing traffic as marketing’s competitive edge Last week, I was presenting at a lunch and learn event about AI’s new role in the world of marketing,…
The Social Media Butterfly
Spring Clean Your Marketing and Business Development Efforts
Spring is a natural time to reset, refocus and get organized. While you may be thinking about clearing out closets or refreshing your space, it’s also a great reason to…
Fretzin Blog
Megan Hargroder: Building Trust That Converts
In this episode, Steve Fretzin and Megan Hargroder discuss: Building trust over chasing tactics Positioning with clarity and specificity Showing authenticity to attract the right clients Using story and proof…
The Attorney Marketing Center
How to attract your best clients
By David Ward
Some clients are better (for you) than others. At a minimum, the best clients (for you) have a large quantity of legal needs and wants that align with the services…
Corporate and Commercial Law Blog
Why client favourability matters
In volatile times, making the most of marketing and Business Development (BD) is increasingly important. Insight into how clients perceive you is essential, and the “favourability journey” can help.
VIP Marketing Blogs
VIP Marketing Wins Big at Charleston AMA 2026
Charleston’s marketing community recently gathered to celebrate creative and strategic excellence during the annual awards hosted by the American Marketing Association Charleston Chapter and the American Advertising Federation.
Eric V. Holtzclaw
Why Most Marketing Fails
When Brands Avoid Clarity, Marketing Pays the Price. When marketing underperforms, the diagnosis usually starts in one of a few places. “The channel mix was off,” someone will declare. Or,…
The Attorney Marketing Center
You talk too much
By David Ward
If you’re not getting enough leads or inquiries from prospective clients about your services, if you’re not booking enough appointments for consultations, there might be a very simple reason. It might…