Topic
Media Relations
149 published works
Real Lawyers Have Blogs
While Some in Big Law Question the Value of Legal Blogs, What They Fear Most Isn’t the Media—It’s the Voice of a Legal Blogger
It’s ironic that while many large law firms question the impact and value of legal blogs, it’s a legal blog they fear more than the mainstream media. Read Sunday’s coverage…
Jaffe Blog
When Breaking News Disrupts Your Media Relations Strategy
By Carlos Arcos
The past several years have been filled with pandemics, natural disasters and political events that have dominated the news, and this year already appears to be no exception. We have…
Jaffe Blog
Legal PR and Media Relations in 2025: Essential Data and Strategies
By Vivian Hood
PR professionals have had to drastically change how they engage with media due to changes and staff reductions in the newsroom, attitudes about content, and emerging technologies. As a result,…
Jaffe Blog
Use PR Piggybacking to Increase Your Reach
By Carlos Arcos
An effective PR strategy that a firm can incorporate into outreach is “PR piggybacking” — the act of elevating a brand’s awareness and audience engagement by harnessing hot topics or…
Jaffe Blog
Understanding Proactive PR vs. Reactive PR
Successful PR is one of the most authentic and effective ways for lawyers and law firms to raise their profiles. But what is PR? Public relations professionals work every day…
The Social Media Butterfly
How Lawyers Can Become a Go-To Source for Journalists
Standing out in a sea of experts and becoming a go-to source for journalists can significantly elevate your profile and lead to new business. A strategic approach to media engagement…
Jaffe Blog
The Press Release is Still Alive, but Has a Split Personality
Dear legal PR and marketing colleagues, attorneys and law firm stakeholders, We gather here today in grief and love to remember the revered and sometimes maligned statement of facts and…
The Securities Law Blog
SEC Names Stephanie Allen as Director of Media Relations and Speechwriting
The Securities and Exchange Commission today announced the appointment of Stephanie Allen as Director of Media Relations and Speechwriting, effective Oct. 1, 2023. Ms. Allen has served as Director of…
The Social Media Butterfly
Reviving Overlooked Media Pitches: A Guide for Law Firms
With so much competition, it can be challenging for law firms to get their stories or expert opinions noticed by and covered in the media. With a flood of press…
Frieser Legal Insights
Principal Attorney Joshua Frieser Quoted by the Associated Press
Frieser Legal Principal Attorney Joshua Frieser was quoted in an article published by the Associated Press. The article discussed the NCAA’s regulation of name, image, and likeness as it relates…