Topic
Natural Claims
19 published works
Food Litigation News
Notable Ruling Roundup
By David T. Biderman, Tommy Tobin
Our notable ruling roundup aims to keep our readers up to date on recent rulings in the food & consumer packaged goods space. Selina Valencia v. Snapple Beverage Corp., No.…
The Daily Intake
A New Day for “Natural” Claims?
On May 2, the Second Circuit upheld summary judgment in favor of KIND in a nine year old lawsuit challenging “All Natural” claims. In Re KIND LLC, No. 22-2684-cv (2d…
Consumer Protection Review
Industry Insights: Putting “Pure” Claims in Context
By Tommy Tobin
With increasing attention to lawsuits based on “natural” claims, some litigants have also challenged claims that products were “100% pure.” Many suits have attempted to use findings of chemical or pesticide…
AD-ttorneys Law Blog
Judge Rules That USDA’s Approval of “Natural” Label Claims Protects Same Claims Used in Advertising
By Randal M. Shaheen, Jacqlyn Rovine
On April 8, 2019, a judge in the Superior Court of the District of Columbia, Civil Division, granted summary judgment to Hormel Food Corporation (Hormel) in a case filed by…
The Daily Intake
Is Pet Food the Next Front for “Natural” Lawsuits?
A class action lawsuit has been filed against Rachel Ray’s Nutrish dog food brand, alleging that “natural” claims were false and misleading under state consumer protection laws, based on testing…
All About Advertising Law
The FTC Weighs in Further on All Natural Claims
At last year's Kennedy Center Honors, Aretha Franklin brought down the house and brought President Obama to tears with her rendition of Natural Woman. Marketers relying on "all natural" claims…
All About Advertising Law
Ninth Circuit Decides Not To Stay Natural Case, But Read the Fine Print
By Randy Shaheen, Shahin O. Rothermel, Leonard L. Gordon
When courts decide to stay actions to await FDA guidance in an area, it's only natural that our ears perk up. Which has been going on a lot, with cases…
All About Advertising Law
It’s Not Nice to Fool Mother Nature: FTC Takes Aim at “All Natural” Claims
By Christopher L. Boone, Randy Shaheen
[caption id="" align="alignleft" width="250"] By m01229 from USA [CC BY 2.0], via Wikimedia Commons[/caption]While the Food and Drug Administration (FDA) is still considering whether to issue guidance over the use…
Ad Law Access
FTC’s “All Natural” Cases Are More About “All” Than “Natural”
The Federal Trade Commission announced last week filing of four consent decrees and an administrative complaint relating to companies selling various personal care products – shampoos, sunscreens, moisturizers – featuring…
Alcohol Law Advisor
Update: FDA Extends Comment Period for Input on Uses of “Natural” in Food and Beverage Labeling
On December 28, 2015, the U.S. Food and Drug Administration (FDA) extended by 90 days the public comment period on the use of the term “natural” in food and beverage…