Topic
personal branding
418 published works
The Social Media Butterfly
Personal Branding in the Age of AI: Give People a Reason to Remember You
When someone recommends you for an opportunity, what do they say? They probably don’t recite your bio or list every position you’ve held. They explain why they thought of you.…
Fretzin Blog
How Can Lawyers Build A Personal Brand That Grows Their Practice?
Why Have Marketing And Branding Become Crucial For Law Practices? Marketing and branding have become essential because everything is now online, and people want to connect with a person rather…
The Social Media Butterfly
8 Lessons on Building Your Career, Network and Personal Brand From David H. Crean
I recently interviewed David H. Crean, founder and managing partner of Cardiff Advisory, for my Business of Building series. His career has taken him from scientist to corporate and business…
The Social Media Butterfly
What to Post on Social Media in September: Content Ideas You Can Use All Month
September always feels like a reset to me. Summer is winding down, people are back from vacation and suddenly calendars are filling up again with conferences, events, client meetings, speaking…
The Social Media Butterfly
How AI Search Is Changing Personal Branding and LinkedIn Strategy
For years, I’ve told lawyers and other professionals to Google themselves regularly. You need to know what someone finds when they hear your name from a client, receive a referral,…
The Social Media Butterfly
How to Give Your LinkedIn Content the Best Chance of Being Seen
You can spend a lot of time writing a LinkedIn post, finding the right image and getting the wording exactly where you want it, only to publish it and have…
The Social Media Butterfly
The Most Talented People Aren’t Always the Most Visible: Why Professional Visibility Matters More Than Ever
I've spent my career working with lawyers, consultants, executives, recruiters, business development professionals and business owners. One thing I've noticed is that being good at what you do and being…
The Social Media Butterfly
How to Create Content Pillars for LinkedIn (and Why They Make Content So Much Easier)
Every week I talk with professionals who want to become more active on LinkedIn. Some are trying to attract new clients. Others want to strengthen their personal brand, build relationships…
The Social Media Butterfly
How to Write a LinkedIn Headline That Improves Visibility, Searchability and Personal Branding
One of the first things I look at when I review someone's LinkedIn profile is their headline. It's also one of the sections that's most frequently underutilized. Many people use…
Law Firm Editorial Service Blog
The single (and vital) thought leadership lesson from Simon Sinek, Mel Robbins, James Clear, and Brené Brown
Don’t overlook the power of packaging your thought leadership in ways that are novel, creative, and memorable. Simon Sinek, Mel Robbins, James Clear, and Brené Brown are four of the…