Topic
personal branding
418 published works
The Social Media Butterfly
How to Use LinkedIn Articles and Newsletters to Build Your Personal Brand
When most people think about LinkedIn content, they think about posts. Posts are important. They help you stay visible, participate in conversations and engage with your network. They're also quick…
The Social Media Butterfly
How To Build a Personal Brand That Actually Helps Your Career
A lot of people hear the phrase “personal brand” and immediately cringe a little. They picture influencers taking selfies, professionals posting motivational quotes every day or people constantly talking about…
The Attorney Marketing Center
How to get people to listen to you, hire you, and tell people about you
By David Ward
I remember my eighth grade history teacher, Mr. Fourgis, these many decades later, because he did something most history teachers don’t do or don’t do well. Most teachers talk about…
Ten Things You Need To Know As In-House Counsel
Ten Things: How to Market Yourself (and Build Your Brand)
My grandfather had a pretty corny sense of humor (which my daughters tell me is genetic… and potentially fatal). One of his favorite jokes was telling six-year-old me and my…
The Social Media Butterfly
Forget the Flowers – Fall Back in Love With LinkedIn
Forget chocolates and flowers for Valentine's Day – if you’re looking for something that actually helps you grow, build meaningful connections and create opportunities, it’s time to give LinkedIn the love it…
Fretzin Blog
Building Your Personal Brand: Becoming the Thought Leader Lawyers Remember
Understanding What a Personal Brand Means for Lawyers Steve Fretzin explains that branding extends far beyond logos and firm names. While law firms like Sidley Austin or Kirkland & Ellis…
The Social Media Butterfly
How to Build a Brand People Trust
Most professionals think personal branding means posting constantly and talking about their accomplishments. That’s why the whole concept feels forced. It sounds like a never-ending pitch. A personal brand is…
The Social Media Butterfly
Your Starter Guide to Becoming Known in Your Industry
Building a personal brand isn’t something most people plan. It often starts with a simple idea, wanting to be recognized for good work, to connect with the right people and…
Jaffe Blog
Raise Your Profile and Your Revenue: 4 Keys to Attorney Business Development
By Ada Kase
As an attorney, you’re doing everything right. You’re helping your clients navigate difficult situations, whether at the negotiating table or in the courtroom. Your work is impeccable, getting compliments from…
The Social Media Butterfly
Why Executive Voices on LinkedIn Matter More Than Ever
More companies are starting to see just how powerful their executives’ voices can be on LinkedIn. A strong presence from leadership is no longer just about sharing news or attracting…