Topic
Programmatic Advertising
9 published works
The Antitrust Attorney Blog
FTC Sues IQVIA To Block Healthcare Programmatic Advertising Acquisition
By Bona Law PC
Authors: Molly Donovan & Steven Cernak The Federal Trade Commission has sued to block IQVIA’s proposed acquisition of Propel Media—a deal the FTC says would combine two of the top…
MediaWrites
Programmatic advertising: it’s in the game
By Alex Dixie
History of in-game advertising In-game advertising is not a new or unique concept. Prior to the advent of streaming, when video games were contained on hard copy discs pre-loaded with…
Technology Law Dispatch
The 7-Step Ad Tech Guide – New guidance issued by industry bodies on programmatic advertising
By Cynthia O’Donoghue, Nadia Avraham
The Data & Marketing Association and the Incorporated Society of British Advertisers have published a “Seven-Step Ad Tech Guide” (the Guide) to help address the privacy challenges of Real Time…
HL Chronicle of Data Protection
IAB Soliciting Comments on Draft Compliance Framework for Programmatic Advertising under the CCPA
By Bret Cohen, Timothy Tobin, James Denvil, Britanie Hall, Filippo Raso
On October 22, the Interactive Advertising Bureau, a media and marketing industry trade group, released for public comment the California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies…
Broadcast Law Blog
Google Announces Programmatic Buys of Audio Ads – Looking at Legal Issues with Programmatic Sales
Last week, it was announced that Google through its DoubleClick platform, would be offering programmatic buying opportunities for advertisers looking to place audio ads into online streams. While that system…
Broadcast Law Blog
Political Broadcasting and Programmatic Buying – Issues to Consider
The week before last, Bobby Baker, the head of the FCC’s Office of Political Programming and the acknowledged guru on political broadcasting issues, and I conducted a webinar for 20…
Password Protected
Behavioral Advertising: What Companies Need to Know About Evolving Advertising Technologies
Rapidly changing and complex technology, the rise of "Big Data" and an increasing focus on digital advertising has made advertising legal compliance an increasingly complex area for companies. In-house attorneys and…
Covering Your Ads® Blog
Political Polarization in a Programmatic World
By Brian Pass
In an era of heightened political awareness and division, brands are more and more sensitive to the nature of the content where their online ads are displayed. In an era…
Madison Ave Insights
It’s in the Bag: The Shopper Marketing Evolution
Once upon a time, newspaper circulars and static-filled messages broadcast over store speaker systems represented the cutting edge of shopper marketing. You had to think and decide for yourself what…