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Search engine optimization

759 published works

  1. Legal Ease Blog

    [infographic] Law Firm Website Mistakes

    By Allison Johs

    MyCase has put together an infographic representing some common mistakes with lawyer websites, particularly when those websites are created or maintained by the lawyers themselves. These include problems with design,…

  2. The Rainmaker Blog

    Here’s Another Opportunity to Share Your Legal Marketing Content

    By Stephen Fairley

    We know that the majority of consumers search for lawyers online.   That’s why it’s critical today for attorneys share valuable and informational legal information to consumers online.  INeedAGoodLawyerNow.com was developed…

  3. The Rainmaker Blog

    Google Says Size Doesn’t Matter When It Comes to Search Results

    By Stephen Fairley

    If you are a small firm or solo, you have probably felt the frustration of battling against a bigger firm – their sheer size (and sizeable marketing budget) may seem…

  4. Real Lawyers Have Blogs

    Four reasons Google+ is important for blogging lawyers

    By Kevin O'Keefe

    Google+ is apt to be written off as a social media ghost town by blogging lawyers. Who could blame them looking at the numbers alone. From New York Times technology…

  5. The Rainmaker Blog

    Google Sticks a Fork in Guest Blogging for SEO

    By Stephen Fairley

    Last month, Google’s Matt Cutts, who heads up the search engine giant’s webspam team, wrote this on the Google Webmaster blog: So stick a fork in it: guest blogging is…

  6. The Rainmaker Blog

    5 Things You Can Do Right Now to Improve SEO

    By Stephen Fairley

    Yesterday in my post about how email marketing beats social media for client acquisition, I shared this chart from McKinsey & Co. consumer research: You will note that the #1…

  7. The Rainmaker Blog

    4 Steps to Improve Your SEO Now

    By Stephen Fairley

    1.  Content is king. Low quality content – article spinning and output from cheap content farms – will not only do your website no good, it will get you penalized by…

  8. The Right Coast

    Google s Road Map to Global Domination – NYTimes.com

    By Thomas A. Smith

    Where-type questions the kind that result in a little map popping up on the search-results page account for some 20 percent of all Google queries done from the desktop. But…

  9. The Rainmaker Blog

    The Awesome Things Blogging Can Do for Your Law Firm

    By Stephen Fairley

    For many attorneys, blogging is like eating vegetables....we know they are really good for us, but we just can’t seem to get all worked up about them.  But if eating…

  10. The Rainmaker Blog

    How to Establish Your Online Authority via Author Rank

    By Stephen Fairley

    If you are doing what you should be doing when it comes to legal marketing, then you are pumping a lot of content out on the web via blogs, websites…