Topic
Search engine optimization
759 published works
The Rainmaker Blog
5 Reasons Why Blogging is Critical to Law Firm Marketing
I ran across a great post the other day from John Jantsch at Duct Tape Marketing on why blogging remains a critical tool in the age of social media. Some people…
The Rainmaker Blog
SEO for Lawyers: How to Make a Great First Impression on Google
First impressions are lasting ones, not just in person but also online. So how do you ensure that a prospective client or referral source that is Googling you likes what they…
The Rainmaker Blog
Internet Marketing for Lawyers: Top Tips for Local SEO
If you’re an estate planning attorney in Detroit, chances are you’re not looking for clients in Phoenix. You are, as are most attorneys, a local business. Which means you need to optimize…
The Rainmaker Blog
SEO for Lawyers: When It Comes to Keywords, Longer Is Better
Ever hear of long-tail keywords? Even if you’re new to the search engine optimization (SEO) game, you may have heard the term but are not really sure what it means. If…
Legal Ease Blog
Link Building Strategy and SEO Part III
By Allison Johs
In the first two posts in this series, we talked about why linking is important, and how to ensure that your links don't get you into trouble with the search…
The Rainmaker Blog
Law Firm Marketing SEO: Don’t Forget The Basics
There are eight basic SEO elements that should remain consistent on your website to achieve a high Google rank, no matter how many times Google tweaks its search algorithms –…
Legal Marketing Blog
Legal Business Development: Delegate, Abdicate or Put in the Time?
By Paula Black
When I speak to lawyers about building credibility and visibility by writing articles, blogs and books there is always someone in the audience that will say something like... "I don't…
The Rainmaker Blog
Top 10 Ways Law Firm Marketing Has Changed: The Avvo/LexBlog Report
My post Friday on Law Firm Marketing Survey Finds More Attorneys Engaged in Digital Marketing explored the key findings from the Avvo/LexBlog 2012 Legal Marketing Survey Report. Today we look…
Legal Ease Blog
Link Building Strategy and SEO Part II
By Allison Johs
In the last post in this series, we talked about the importance of links to search engine optimization (SEO) and how improper link building strategies could get you into hot…
Legal Ease Blog
Link Building Strategy and SEO Part II
In the last post in this series, we talked about the importance of links to search engine optimization (SEO) and how improper link building strategies could get you into hot…