Topic
Search engine optimization
759 published works
The Rainmaker Blog
How to Optimize Your Online Content in 7 Simple Steps
Content marketing is an especially effective way for attorneys to demonstrate expertise and gain trust from prospects in a cost-effective manner – it’s the sweet spot for solos and small…
Real Lawyers Have Blogs
Are we seeing the demise of law blogs?
My friend and DC attorney, Carolyn Elefant (@carolynelefant) penned a couple weeks ago that we're seeing the decline of law blogging. Carolyn's reasoning was based in large part on the…
Legal Ease Blog
How Your Webmaster or Law Firm Internet Marketing Consultant is Ruining Your Reputation
By Allison Johs
Internet marketing consultants, social media "experts," and SEO "professionals" seem to be everywhere these days. Lawyers have begun to recognize that they can no longer ignore the internet, even if…
The Rainmaker Blog
How to Make Google Fall in Love with Your Website
Although Valentine’s Day was two weeks ago, I just came across the great infographic below from Content Crossroads that synthesizes in plain English what you should be doing to make…
The Rainmaker Blog
The New SEO Rules for Law Firm Marketing
This recent Mashable infographic demonstrates succinctly how the rules have changed when it comes to good SEO practices: Good content and good SEO are no longer mutually exclusive entities; today,…
The Rainmaker Blog
The State of SEO in 2013
Just finished reading a great guest post over on the Duct Tape Marketing blog about the latest trends in SEO. Love what this guy has to say about: Content as king. Low…
IP Intelligence
Google Search and Free Speech
On Thursday, the Federal Trade Commission announced that, after its inquiry of almost two-years, it is ending its antitrust investigation into Google. It finds that Google has not violated antitrust…
The Rainmaker Blog
SEO Essentials for Legal Websites and Blogs
If you are relying on your law firm marketing websites to bring you prosperity in 2013, you cannot just count on luck to make it happen. Those sites will not do…
Real Lawyers Have Blogs
Will LinkedIn endorsements effect search results?
I never thought of LinkedIn weighting endorsements in search results, but Dave Kerpen, CEO of Likeable Media (@DaveKerpen), writes in Inc. that LinkedIn endorsements change everything.For years, LinkedIn has offered…
The Rainmaker Blog
How To Find the Right Keywords to Get Found in Online Search
At our Rainmaker Retreat in Orange County this past weekend, I fielded several questions from attorneys about keywords – how to find the right ones and how often to use…