Topic
Search engine optimization
759 published works
Real Lawyers Have Blogs
Social media will soon drive more traffic to law firm websites than search engines
Law firms looking to draw traffic to their websites and blogs will want to move on from SEO to social media. Technology journalist, Ben Weitzenkor (@benkwx), reports in Entrepreneur Magazine…
Law Practice Tips
How People Search for Lawyers: The Consumer Law Revolution
By Jim Calloway
In the early days of the Internet, some lawyers did very well for themselves by being among the first to have a website or a blog. As more law firms…
The Rainmaker Blog
A List of Google’s 200 Search Ranking Factors
Google has said that it uses approximately 200 ranking signals in their algorithm, but I have never seen a list – until now. Digital marketing firms Backlinko and Single Grain have…
Real Lawyers Have Blogs
Do law firms worry needlessly about SEO?
It may by viewed as blasphemy to raise this question. Legal marketing companies may disparage LexBlog and I for my seemingly discounting SEO. But I am serious. This morning Lydia…
The Rainmaker Blog
Internet Marketing: What’s Working Today
Internet marketing firm Shebang recently aggregated research from several leading market research firms to determine what is working today in Internet marketing for small businesses and published the results in…
The Rainmaker Blog
10 Steps to Promote Your Law Practice on Avvo
If you're thinking about ignoring your profile on Avvo, here's something to consider: Avvo is very good at search engine optimization. So in all likelihood, when you type your name…
The Rainmaker Blog
2013 Search Marketer Survey Ranks Social Sharing, Local Search as Top Priorities
The 2013 Search Marketer Survey just released from global Enterprise SEO company BrightEdge shows that social sharing and local search will be even more important this year than last year…
Technology and AI
Google’s Ability to Understand Real Marketing is Constantly Getting Better—Mike Ramsey
For a long time, you had to play Google's game. You'd build links through national networks of links, focus specifically on keywords and apply whatever other "tricks" you could. But…
Real Lawyers Have Blogs
Organizations don’t blog, people do
85% of corporate blogs have 5 or fewer posts. That figure is widely accepted in discussion online and offline. That's a pretty shocking figure. What's it tell us? Possibly any number of…
The Rainmaker Blog
How to Boost Your SEO with Social Search
If you want to obtain higher rankings for your website and blog on Google, Bing and other search engines, there are some things you should be doing online to optimize…