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Search engine optimization

759 published works

  1. The Rainmaker Blog

    The Buzz on Hummingbird, Google’s Latest Search Algorithm Update

    By Stephen Fairley

    Google unleashed Hummingbird, the biggest change to its search algorithm in more than a decade, about a month ago. Did you notice?  Google is drilling down past keywords to intent with…

  2. Real Lawyers Have Blogs

    Does Google change in search effect law firm SEO?

    By Kevin O'Keefe

    With an update called Hummingbird, Google has made the biggest change to its search algorithm since 2000, The New York Times Claire Caine Miller (@clairecm) reported this week. As opposed…

  3. The Rainmaker Blog

    Google Ranking Factors for Achieving Best Search Results

    By Stephen Fairley

    Earlier this summer, Searchmetrics released a report on the ranking factors that are most highly associated with Google search results.  I wrote a post about it in July at Social…

  4. The Rainmaker Blog

    How to Create Content That Google Likes

    By Stephen Fairley

    A recent HubSpot blog post noted that there are 2 million unique blog posts published every day – a huge amount of new content streaming onto the Web. So how can…

  5. Real Lawyers Have Blogs

    Improve blog SEO with short URLs

    By Kevin O'Keefe

    Search results may not be the be all and end all for good law blogs, but all things being equal you want your posts to be found when someone searches…

  6. The Legal Watercooler

    Google Profiles + Google Author Ranks + Google In-Depth Articles = WAKE UP!!!

    By Heather Morse

    [caption id="attachment_3881" align="alignright" width="223"] Wake up and smell the coffee people.[/caption] Wake up and smell the coffee: Google matters. Google counts. Copyblogger said so this morning (Seriously. Go get some…

  7. The Rainmaker Blog

    How to Use Content for Effective Link Building

    By Stephen Fairley

    One of the top factors in determining your ranking in search lies in effective link building. Google has long recognized – and penalized – sites that try to game the system…

  8. The Rainmaker Blog

    How to Create SEO-Friendly Content

    By Stephen Fairley

    I’ve noted here many times how Google loves fresh content and their constant algorithm updates make having SEO-friendly content more important than ever to rank favorably in organic search results.…

  9. The Rainmaker Blog

    Social Signals Rank Highest for Best Google Search Results

    By Stephen Fairley

    A new study from Searchmetrics shows that of 44 ranking factors, social signals account for 7 of the top 8 most highly associated with Google search results,  The chart below…

  10. The Rainmaker Blog

    Is Your Website in the Google Penalty Box?

    By Stephen Fairley

    I came across a great post on the KISSmetrics blog the other day about the reasons why Google penalizes websites.   The post listed 50 – 50!—reasons your site might incur…