Topic
Search engine optimization
759 published works
Grow Law
SEO for Employment Lawyers: 6-Step Blueprint to Get Cases
By Sasha Berson
You didn't go to law school to worry about where your next case would come from. Yet here you are, trying to fill your caseload week after week.That's the harsh…
The Social Media Butterfly
What Every Blog Post Should Include Before You Hit Publish
By the time you've finished writing an article, you're probably ready to hit publish and move on to the next thing. I get it. Writing a good article takes time.…
On The Map
How to Choose the Right SEO Agency for Your Law Firm in 2026
How to Choose the Right SEO Agency for Your Law Firm in 2026 Search engine optimization isn’t optional for law firms anymore — it’s the backbone of client acquisition. When…
On The Map
Google Business Profile Optimization for Lawyers: The Complete 2026 Guide
Google Business Profile Optimization for Lawyers: The Complete 2026 Guide Your Google Business Profile is the single most important local marketing asset your law firm has. When someone searches “personal…
Grow Law
Workers' Comp Lawyer SEO: How to Rank for Injury-at-Work Searches
By Sasha Berson
Workers' comp lawyer SEO is the practice of optimizing a law firm's digital presence to appear in front of injured workers searching for legal help. In the past 6 months,…
Grow Law
SEO Forecasting for Law Firms: How to Predict Traffic, Leads, and ROI
By Sasha Berson
SEO forecasting gives law firms a structured way to project what organic search will produce — in traffic, leads, and revenue — before the results arrive. Most firms invest in…
ComplexDiscovery
AI is becoming an advisor, and it is rewriting how buyers find you
By Rob Robinson
Editor’s Note: Professional buyers are quietly handing the first step of vendor selection to chatbots, and that single behavior change is upending two decades of online visibility practice. A March…
The Social Media Butterfly
Seven Ways to Improve Your AI Search Results
By now you know that many people are using ChatGPT, Claude, Copilot and Perplexity to research professionals before making decisions. They're looking for lawyers, consultants, executives, speakers, board members and…
Legal Marketing Blog
What Legal Marketers Are Getting Wrong About GEO
By John Hinson
A few years ago, every marketing conversation seemed to revolve around SEO. Today, there is a new acronym getting attention: GEO, or Generative Engine Optimization. The idea is simple. Instead…
Grow Law
A Practical Marketing Guide for Estate Planning Attorneys
By Sasha Berson
Estate planning SEO is the foundation of any marketing strategy that actually fills a firm's calendar with qualified consultations.This guide covers the core challenges estate planning attorneys face online —…