Topic
Search engine optimization
759 published works
Grow Law
SEO Content Audit for Law Firms: What to Keep, Fix, or Cut
By Sasha Berson
An SEO content audit is a systematic review of every page on your law firm's website to determine what's driving rankings and leads, what's stagnant, and what may be actively…
Grow Law
Criminal Defense SEO Guide for 2026
By Sasha Berson
SEO for criminal defense lawyers remains an important investment in 2026.The market is highly competitive, and prospects often compare several firms before contacting one. Visibility matters, but the page also…
On The Map
How to Write Legal Blog Posts That Actually Rank on Google
How to Write Legal Blog Posts That Actually Rank on Google Most law firm blogs are graveyards. Page after page of content that no one reads, no one shares, and…
MeanPug Digital
How Law Firms Can Leave a Proprietary Website Platform Without Losing SEO
Many law firms do not realize that a proprietary website platform can leave them without full control of the website, data, and SEO value they paid to build. Before switching…
Grow Law
Call Tracking and SEO for Law Firms: How to Measure Phone Leads Without Breaking Local Rankings
By Sasha Berson
Call tracking for law firms is one of those tools that nearly every firm needs and almost no firm sets up correctly the first time. Done right, it tells you…
Grow Law
Law Firm Practice Area Pages: How to Build Them for SEO and Client Conversions
By Sasha Berson
If you've been wondering how to optimize law firm practice area pages for SEO, this guide is for you — not a marketing agency reading list, but the attorney or…
MeanPug Digital
What SEO Optimization Actually Means for Law Firm Content
On any legal marketing team, you’ll find different opinions about what strong law firm SEO content should look like. That’s not a bad thing. SEO combines research, strategy, writing, technical…
Legal Marketing Blog
Is SEO Worth It for Rural and Small-Town Law Firms?
By John Hinson
When people talk about SEO, the conversation usually centers on big cities. Ranking for "personal injury lawyer Chicago" or "divorce attorney Dallas" sounds like a massive undertaking with fierce competition…
Legal Marketing Blog
Does Google Still Matter if People Are Asking ChatGPT?
By John Hinson
For years, legal marketing followed a familiar formula. Improve your search rankings. Publish helpful content. Earn backlinks. Optimize your Google Business Profile. Then AI-powered search tools became part of everyday…
Grow Law
Law Firm Local Landing Pages: QA Guide to Thin Content, Doorway Pages, and What Ranks
By Sasha Berson
Service area pages SEO is one of the most commonly misunderstood disciplines in law firm marketing. Most firms know they need location pages — but the pages they build often…