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Search engine optimization

759 published works

  1. Real Lawyers Have Blogs

    Title tags are key for lawyer blog and Web site

    By Kevin O'Keefe

    Title tags are the most important tag for a law blog or Web site as far as the site being found in the search engines. Forget most all that other…

  2. Real Lawyers Have Blogs

    Lawyer blogs and Web sites, what’s the truth about meta tags?

    By Kevin O'Keefe

    Every time I talk to lawyers about getting the world (their target audience) to their lawyer blog or Web site, we end up talking about meta tags. I don't bring…

  3. Real Lawyers Have Blogs

    Law firms may be learning SEO for new MSN search

    By Kevin O'Keefe

    The Search Engine Journal reports we may soon be seeing the long anticipated revised MSN search engine: CBS MarketWatch reports that Microsoft will unveil a new look to its MSN…

  4. Tom Mighell

    Ask for a shortcut

    By Tom Mighell

    Following on the heels of Google and Yahoo, Ask Jeeves announced several search shortcuts last week, as well as a page preview feature called Binoculars Site Preview. Check out the new features at SearchDay.

  5. Real Lawyers Have Blogs

    Google still dominates for law firms

    By Kevin O'Keefe

    Lawyers and law firms working on search engine optimization should be placing twice the time on getting high rankings on Google as all the other search engines put together. As…

  6. Real Lawyers Have Blogs

    Search engine use survey : get on first page of results

    By Kevin O'Keefe

    If you expect people to find your firm when looking on search engines you better make sure you’re near the top of search results. If you are not showing up…

  7. Real Lawyers Have Blogs

    Google preps new tool to identify keywords

    By Kevin O'Keefe

    According to CNET, Google is preparing to launch a program that will determine what lists of keywords will be most likely to trigger a visit to an advertiser's site. Google…

  8. Real Lawyers Have Blogs

    Lawyers are missing the boat on search engines

    By Kevin O'Keefe

    According to this mornings Seattle Times, Google was the top search engine in March, with an estimated 65.1 million users, according to Nielsen/NetRatings, the Internet research company. Yahoo! Search ranked…

  9. Real Lawyers Have Blogs

    Search Engines Influence Consumer Research

    By Kevin O'Keefe

    The majority of North Americans use search engines for consumer research so states a focus group research product undertaken by the search marketing firm Enquiro. The results showed that 65%…

  10. The Trademark Blog

    In Defense Of Hyphenated Generic Domain Names (and Generic Third Level Domains!)

    By Marty Schwimmer

    Ben Edelman, (who, I am happy to say, is brought in to consult our firm's clients on 'computer forensic' matters on occasion), responds to my previous item about the value…