Topic
Search engine optimization
759 published works
Truth on the Market
Google Is Not a Pipe
By Ben Sperry
Ohio Attorney General Dave Yost, with support from populists on both the political left and right, contends that Google Search is a common-carrier service under Ohio law and should therefore…
The Social Media Butterfly
How to Strengthen Your Presence in AI Search Results and Stand Out in a Crowded Market
When someone is thinking about who to hire, the process usually starts before any outreach happens. Referrals still matter, but they’re often just one part of how people make decisions…
VIP Marketing Blogs
How SEO Lowers a Law Firm’s Cost per Case
By Eric Elliot
Most law firm owners obsess over one number:
Jaffe Blog
The Lawyers’ Guide to Writing Articles for Google’s AI Overview
Attorneys and law firms understand how important web search is for attracting business, but AI has changed how web search works. Where search engine optimization (SEO) used to be the…
Lex Wire Journal
Answer Engine Optimization (AEO) for Law Firms | Lex Wire
By Jeff Howell, Esq., AI Visibility Strategist The bottom line: Answer engine optimization for law firms focuses on how AI systems read, trust, and reuse your content inside chat results,…
Lex Wire Journal
AI and Multi Location SEO Strategies for Law Firms | Lex Wire
By Jeff Howell, Esq., Legal AI Ethics and Workflow Strategist The bottom line: AI does not remove bias from legal work. It rearranges where bias can appear – in training…
Legal Marketing Blog
What Local Clients Actually Search For (It’s Not “Lawyer Near Me”)
By John Hinson
If you still think your potential clients are typing “lawyer near me” into Google, it’s time for a reset. That phrase does get searched, but not by people who know…
Grow Law
Real Estate Lawyer SEO: How to Rank #1 & Win More Closings [2025 Guide]
By Sasha Berson
Over 200,000 real estate lawyers are fighting for business from buyers, sellers, and investors.Yet, the only ones who consistently win clients are those who show up first on Google and…
Explorations with Information and Technology
Scholarship Clout Chasing
By David Whelan
Reading Time: 8 minutes I had a sales pitch from a program inside Elsevier’s SSRN unit. The idea was to create a Research Paper Series that showcases the law school’s…
Legal Marketing Blog
Law Firms Are Ignoring AI Optimization at Their Own Risk
By David Arato
AI has fundamentally changed the way people search for information on the internet. Since March of 2024, Google has been serving AI overview for certain searches, which provide synthesized information…