Topic
Search engine optimization
759 published works
VIP Marketing Blogs
How to Revamp Your Law Firm Website Without Losing SEO
By Eric Elliot
As a law firm partner, you know that building a sterling reputation takes years of hard work, successful verdicts, and relentless networking. Your website is no different. Over the years,…
Legal Marketing Blog
If You Want Your Content to Rank, Start Writing for the People Googling at 2am
By David Arato
Your divorce page reads like a law review article. Your criminal defense content explains procedural nuances with footnoted case citations. Your personal injury practice area page assumes readers understand tort…
Fretzin Blog
Should law firms use SEO, Google Ads, or AI marketing first?
By Steve Fretzin & Brian Hansen Most lawyers approach marketing the same way they approach a busy workday. They react. A new idea comes along, someone suggests Google Ads, a…
Legal Marketing Blog
The Hidden SEO Power of FAQ Pages
By John Hinson
Most law firm websites have an FAQ page. And most of those pages are an afterthought. Five or six short questions. A few vague answers. Sometimes they’re copied from a…
Clio Blog
GEO for Law Firms: How to Stay Visible When AI Changes the Rules
How AI search works (and why it’s different from Google) AI search is any search experience where artificial intelligence synthesizes information from multiple sources and presents a generated answer. Instead…
99 Park Row
Two New Features Make LexBlog Content More Findable, Shareable and Citable
We just shipped two features that work at different layers but serve the same goal: making every piece of content in the LexBlog Library easier to find, easier to reference…
Legal Marketing Blog
Using “Near Me” Phrases the Right Way on Your Site
By John Hinson
When people look for a lawyer, they rarely type in your name. They type something like “divorce lawyer near me,” “estate planning attorney in [city],” or just “lawyer near me.”…
The Legal Assistant Articles
Legal Content Repurposing Checklist For Law Firms
Repurposing legal content can save time, expand your reach, and maximize the value of your existing materials. By transforming a single piece of content into multiple formats – like blog…
The Social Media Butterfly
How to Show Up as a Leader in ChatGPT Search Results
Before someone reaches out about a potential opportunity, whether it’s a client matter, a referral or even a speaking request, they usually take a minute to look you up. They…
The IPKat
Fakery, free-riding and the fight for SERP data for AI-related search and chatbots
A few months ago this Kat pondered the shifting boundaries of the web following pending Reddit v. Perplexity litigation (IPKat here). As the scramble for data intensifies, the ‘OG’ internet…