Topic
Trademark Usage
53 published works
DuetsBlog
When You Need To Enforce Your Trademark Rights, Forget It (Maybe)
Yellow Book USA, Inc. has embarked on a marketing campaign telling consumers to “Yellowbook It” when they need to search for something. Although Yellow Book USA, Inc. does not own…
Broadcast Law Blog
Don’t Use “Super Bowl” in an Ad Without Permission – But How About in Other Programming?
The term "Super Bowl" is a trademark owned by the National Football League, and it is protected very aggressively. What does that mean? The biggest no-no of all is to use…
The Trademark Blog
Reputation Without Use Of Trademarks In The US
TMR: DON’T I KNOW YOU FROM SOMEWHERE? PROTECTION IN THE UNITED STATES OF FOREIGN TRADEMARKS THAT ARE WELL KNOWN BUT NOT USED THERE By Anne Gilson LaLonde
The Trademark Blog
WSJ On Use Of Another’s Trademark
WSJ: Gild By Association (discussion of various forms of marketing involving a third party's trademark such as ambush marketing, comparative advertising and parody).
The Trademark Blog
White-on-White Writing As Trademark Use in Germany
Here's an idea for a law journal note: compare the approach of the German court in the AIDOL case (BGH, 8 Feb 2007 (sic), Case I ZR 77/07 - AIDOL),…
The Trademark Blog
I Would Let You ZAPPOS At Work
Interesting post with comments at The Seattle Trademark Lawyer regarding Zappos running a campaign titled "So I ZAPPOS At Work." Michael is correct as the conventional wisdom (as embodied in…
The Trademark Blog
What Happens If I Use The R In A Circle And I Don’t Have A Registration?
Sometimes nothing happens (via 43(b)log).
The Trademark Blog
Does Buying Keywords Constitute Trademark Use? Yes and No and Yes and No
Prof Goldman reviews the latest case, Buying for the Home, LLC v. Humble Abode, LLC, 03-CV-2783 (JAP) (DNJ Oct 20, 2006), and, noting that recent cases have been alternating in…
The Trademark Blog
Call For Boycott of Term ‘SUPER-HERO’
Boing Boing criticizes Marvel's claim of trademark in the term SUPER-HERO.
The Trademark Blog
TTABlog on Specimens of Trademark Use
TTABlog comprehensiviely discusses a TTAB case on proper specimens of use for trademark applications.