Topic
Trademark Usage
53 published works
The Trademark Blog
SDNY: Use of Trademark As Metatag or Adword, is not Trademark Use
43(b)log commentary on SDNY decision that use of a competitoor's trademark in metatags or as an Adword, is not trademark use. radianacy v viatekradianacy v viatekvar docstoc_docid='168410699'; var docstoc_title='radianacy v…
Healthcare Law Insights
Branding 101: Trademark Usage Manuals
We have talked about why it is important to use your trademark consistently. The easiest way to be sure that everyone in your organization knows the proper way to use…
Re:Marks on Trademark and Copyright
Google shall NOT monitor Adwords keywords
Reposted from July 2013 issue of DLA Piper's Sports, Media and Entertainment Intelligence By Giulio Coraggio The Court of Palermo (Italy) held that Google as an hosting provider is not…
Healthcare Law Insights
Branding 101: Proper Use of a Trademark – It’s All In the Grammar
A trademark is an adjective. It is not a noun or a verb. Why? Because, a trademark’s purpose is to identify the source or origin of a product, NOT to…
Broadcast Law Blog
Advertisers Beware – Remember That “Super Bowl” is a Protected Trademark That Can’t Be Used in a Commercial Without Permission
With the league championship match-ups set, and the Super Bowl only 3 weeks away, broadcasters are once again getting ready for the onslaught of advertising opportunities that come with the…
The Trademark Blog
THEREFORE I WILL FILE A TRADEMARK APPLICATION FOR YOU COVERING ‘FORTY SEVEN PERCENT’ AND VARIANTS THEREOF.
When is a decorative element of a product trademark use, and when is it descriptive fair use? Does the shirt depicted above signify BORN TO ROCK as the source of…
Intellectual Property News.com
Military Revokes License for Trademark Use On Bibles
IPNews® - The U.S. Military recently revoked authorization for use of military trademarks on bibles. The military themed bibles, a product of Lifeway Publishing, included the name and official insignia…
DuetsBlog
When You Verb Your Trademark, You Know What?
By Steve Baird®
Well, perhaps more than just about every trademark use guideline in existence, including those offered by the International Trademark Association (INTA) ("NEVER use a trademark as a verb"): (television commercial…
Italy Intellectual Property Blog
Uso lecito del marchio altrui e pubblicità ingannevole
Nei primi mesi del 2010 l’AGCM ha avviato un procedimento di istruttoria, chiusosi con delibera in data 14.02.2011, ai sensi del Regolamento sulle procedure istruttorie in materia di pubblicità ingannevole e…
DuetsBlog
The Meaning of “Readily Identified” in Trademark Nominative Fair Use
By Steve Baird®
We've talked a lot about the nominative fair use of trademarks. Remember the Cars.com billboard that used the Minnesota Twins name as brand bait? We had some discussion in the…