Topic
Website Analytics
59 published works
Cybersecurity Lawyer Forum
Is it Time to Analyze Analytics?
By Robert E. Braun, Michael A. Gold
Website analytics are a key part of understanding whether a website “works,” and how to improve it; they arose almost at the same time that companies began using websites to…
IT Law Blog
Marketing Magic of Google Analytics: refrain from using or not
By Ilona
As none of us can imagine our lives without the phone and the Internet, no online market specialist can imagine their work without Google Analytics. The possibilities of modern marketing…
Omnizant Legal Marketing & Web Design Blog
High Bounce Rates, Low Time on Site—Don’t Panic
Bounce rates are mysterious—nefarious, even! What could be causing people to click away from your fantastic website? How can you keep visitors on your website for longer? Many people don’t…
Data Privacy + Cybersecurity Insider
Google Analytics Runs Afoul of GDPR
By Kelly Sweeney, Robinson+Cole's Data Privacy + Cybersecurity Team
Recent reports from several European Data Protection Authorities (DPAs), the bodies empowered to regulate consumer privacy under the General Data Protection Regulation (GDPR), have ruled that Google Analytics violates the…
Omnizant Legal Marketing & Web Design Blog
Good Rankings, Poor Conversions: What’s a Law Firm To Do?
When building a new website, many law firms share the same goal — rank well for popular search terms and generate leads. Most of the attorneys we work with understand…
Privacy Compliance & Data Security
No Google Analytics for You, Part Trois
By Odia Kagan
The supplemental measures adopted by Google to regulate data transfers within the framework of the Google Analytics functionality are not sufficient to exclude the possibility of access by American intelligence…
Explorations with Information and Technology
A Custom Legal Information Landing
By David Whelan
I wrote last week about using country detection to allow or deny access to information. And earlier this week, I posted about using referral URLs to get your researchers to…
Explorations with Information and Technology
WordPress Analytics Plugins
By David Whelan
One of the interesting parts of running your own blog is seeing how it’s used. The only way to do that is with analytics. For a long time, I used…
My Shingle
Take Our Test to Find Out Whether Your Website is a Conversion Machine
Many lawyers spend many, many, MANY dollars on SEO only to be disappointed with the results. The reason? SEO may lead prospective clients to your website, but it won’t make…
3 Geeks and a Law Blog
Why analyze your analytics?
By Lisa Salazar
So, it was snowing in Houston today. My sister texted a photo full of snow at 6:30 am--a neighborhood once covered in Harvey now covered in snowflakes. Just finished my…