Why Blog?Build a Name and Expand Your Reach
Stay Ahead of the Competition
Today, many lawyers are realizing the benefits of blogging. One hundred and sixty-two firms, or 81 percent of the 2015 Am Law 200 are using blogs as part of their marketing efforts (via Am Law 200 Blog Benchmark Report). Regardless of the size of your firm, you’re competing against attorneys who are already sharing their expertise online to make themselves more marketable to clients. The best way you can stay marketable, too, is to start blogging yourself.
Get Referred by Your Peers
Regularly sharing content on your blog reminds your existing contacts of your knowledge, plus it’ll help you expand your network of people who can vouch for your expertise. Think of the last name you gave as a referral—it was probably the first or second person who came to mind rather than someone you had to dig through your contacts to find. By showing up on your peers’ blog feeds, sharing their content on your blog and impressing them with your expertise, you ensure that you’ll stay top-of-mind for referrals.
Pointing …[potential clients]… towards a blog where there’s an inventory of thought leadership and areas you know about and have written about is extremely valuable and can’t be replicated.Matt Howsare
Show Up in Searches
In order for clients to find you, you need to show up in online searches. And, the more you blog, the higher you’ll rank in searches. Plus, your posts increase your chances of getting featured in Google News, which prioritizes recently posted content.
Amplify Your Voice
Think of the hours you spend making first impressions with both clients and other lawyers. Now imagine the time you save by writing one blog post that conveys your unique expertise and personality to your entire network and beyond. In this way, a blog post works like compound interest for your time, and the more you write the greater your payoff. Plus, with LexBlog’s social share buttons, your followers can easily share your content with their followers, driving more traffic to your blog and more clients to you.
You’re an Expert
No one knows better about your area of expertise than you do. It’s a commitment to start a blog, but really, the only content your blog needs is what you already know and share in your practice—LexBlog takes care of the rest. You have a unique area of expertise and a unique take on it; this is knowledge others can’t fake and will drive clients to you.
My firm already has a website - why blog, too?
Typical brochure-style law firm websites are quickly outdated, static, neutral and passive. The blogs we offer are timely, dynamic, personal and interactive—an agile practice development tool that focuses directly on your target audience and can evolve as fast as legal opinion does. And recently published content is more likely to rank in searches than a static webpage or a newsletter, a crucial step for getting discovered by today’s internet savvy consumers.
Is blogging time consuming?
It depends on if you blog smart. Setting up domains, building a well-designed site, optimizing your site’s searchability—these are time consuming tasks, especially if you want them achieved with professional caliber. Unlike many of our competitors, at LexBlog we take care of all of these technical and design details because we believe your time is better spent doing what you do best: practicing law.
With LexBlog handling the technical aspects, you can focus on writing blog posts. This will take some time as you’re starting out, but really your posts are just a repackaging of what you already know and share in other areas of your practice. In fact, the best posts have a casual tone and aren’t longer than a few short paragraphs.
Are certain law firms and practices better suited for blogging?
Blogs benefit all sizes and types of law firms and practices:
- Am Law 200 firms using branded blogs are supporting cross selling and collaboration across multiple practice areas and offices.
- Attorneys at mid-size firms use blogs to distinguish their practices and themselves in competitive markets.
- Small firms and solo attorneys use blogs to magnify their influence and presence in far greater proportion to their sizes and budgets.