Ouch

Someone asked on the INTA discussion list: how much does a survey for use in litigation cost and someone replied:
“Just did a likelihood of confusion survey conducted over telephone with
137 professional respondents and the cost was $48,000. Does not include
any depositions or trial testimony.”
The deposition or trial testimony referred to is where the other side calls your survey expert names.
Note to people who haven’t had the pleasure of commissioning litigation surveys – phone surveys tend to cost less than the face to face surveys that involve printed materials.