Jeff Zinder is a highly successful civil litigation lawyer and partner at Zinder and Park in North Hollywood, CA. Even though he has practiced for over 30 years and built a multi-million dollar law firm, he still felt uncomfortable with many of the marketing techniques other lawyers used to attract more clients.
This is a common struggle in the field of law firm marketing. At The Rainmaker Institute, we lead dozens of business development seminars for lawyers across the country. This past June, Jeff Zinder attended the Rainmaker Retreat, a two day live legal marketing boot camp led by Stephen Fairley, CEO and Travis Greenlee, President of The Rainmaker Institute.
The Rainmaker Retreat is specifically designed to help attorneys at small law firms understand how to attract more and better clients using proven, step-by-step marketing strategies. This is not a theoretical, feel good program. It’s built on 4 principles:
• Building referrals through purposeful relationships
• Automating your law firm marketing system
• Leveraging the power of the internet to attract highly qualified clients
• Maximizing your return on investment for all your marketing dollars
Jeff Zinder reports the Rainmaker Retreat law firm marketing seminar showed him “not just the need to market, but how to do it and feel ethically comfortable that what we are doing shows the best of our profession, the best of my abilities, and the best of what our law firm has to offer without any regrets.”
Paul Cheng, a Pasadena lawyer had a similar experience at the Las Vegas Rainmaker Retreat. He believes that “in a few years, everybody is going to be taking this course as one of the foundations of law firm marketing. And, anybody who hasn’t taken the course isn’t serious about marketing. There are plenty of continuing legal education courses I’ve gone to and I’m sure all attorneys feel this way, they are usually very boring and you don’t really learn much that is applicable right away. The Rainmaker Retreat was totally different. Today I’m learning things I’m going to immediately apply as soon as this weekend is over.”
This November we are scheduled to present the Rainmaker Retreat business development program for lawyers at two locations: New Jersey, and Las Vegas. On October 26-27, we presented the The Los Angeles law firm marketing program, which was sponsored by the Los Angeles County Bar Association, one of the largest county bar associations in the nation.