— Karen Brennan, Attorney
While on maternity leave, I watched a lot of daytime television. From this experience a learned a few things. First, I am incredibly happy I didn’t discover A Baby Story until after I had given birth. Second, whatever Oprah mentions turns to gold.
Oprah’s marketing power comes as no surprise to anyone. She has been popularizing products for years. The sheer mention of a product on her show seems to send sales through the roof. Last year, she made an off-the-cuff statement about the best white dress shirt for women. When I tried to order one the following day, the company was sold out of most sizes. This power, cleverly termed by some “The Oprah Effect” is astonishing. Another recent example: a few weeks ago Oprah Twittered. After her inaugural Twitter, traffic to the website increased 43 percent.
The moral of this blog? If you have a new product, try sending it to Oprah. If she loves it, the sky is the limit. And if she doesn’t? Well, ask anyone in the beef industry.