Davis & Gilbert may be the preeminent advertising law firm, but we still can’t read minds. This week during Advertising Week, I’ll have the opportunity to speak with industry leaders and top executives about the future of advertising and some of the BIG issues our industry is facing, but I want to know what you think. Please take a minute to answer three short questions here. I think everyone in our industry should be thinking about these issues … what’s your opinion?
The questions on the “Big Issue” survey will be the following:
- In today’s world, which of the following predominantly drives the industry forward and is critical for the future: data/information or creative execution?
- Fundamentally, do you see constant change in our industry as an opportunity or an obstacle?
- Will traditional advertising become second-priority to mobile advertising in five to ten years?
Check back in a few weeks once the data has been collected and I will report our findings – letting you know where your answers fall on the spectrum. I’ll even share a few predictions myself. Thank you for taking a moment to complete our survey!