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Ask a parent about their biggest concern when it comes to having their young children log too much screen time on tablets or smart phones, and you’re likely to hear answers ranging from poor academic performance to simply not getting outside more to blow off steam. But a more pressing concern regarding children and connected technology has come to the forefront with the Federal Trade Commission’s (FTC) tandem settlements with companies alleged to have violated…
https://youtu.be/Bc7L9sAybJ0 As mentioned in my previous two posts (found here and here), I gave a presentation at the 40th Annual Association of National Advertisers/Brand Activation Association Marketing Law Conference titled “The Pursuit of ‘Truth’ in Advertising.” It explored how consumers view the truth in this era of fake news and alternative facts, and how this changing understanding of the truth has affected the advertising ecosystem and the practice of advertising law. Today, I will…
https://youtu.be/V5FIkdnY0R0 As mentioned in my previous blog post, I gave a presentation at the 40th Annual Association of National Advertisers/Brand Activation Association Marketing Law Conference titled “The Pursuit of ‘Truth’ in Advertising.” It explored how consumers view the truth in this era of fake news and alternative facts, and how this changing understanding of the truth has affected the advertising ecosystem and the practice of advertising law. Today, I will share the second installment…
https://youtu.be/VqvOgkp9LCY It was another successful year in Chicago at the 40th Annual Association of National Advertisers/Brand Activation Association Marketing Law Conference. During Friday’s general session, I gave a presentation titled “The Pursuit of ‘Truth’ in Advertising,” taking a look at how consumers view the truth in this era of fake news and alternative facts, and how this changing understanding of the truth has affected the advertising ecosystem and the practice of advertising law. In…
Flip back through articles, columns, tweets and other prognostications from marketing pundits over the past decade plus, and you’ll see a common theme: it’s going to be a big year for virtual reality (VR) and augmented reality (AR). And finally, that time has come. Well, sort of… While we’ve been teased and tantalized about the potential of these awesome technologies, the time finally seems just about right for their proliferation — at least for one…
Perform a quick Google news search for “digital advertising” and it’s quickly apparent that transparency — or a perceived lack thereof — is an issue that runs rampant in the industry. In other words, how does the math calculating impressions, clicks and other key metrics add up behind the screen? Perform the same search engine query for “blockchain,” the basis of cryptocurrencies such as Bitcoin, and it’s equally obvious that transparency is among the biggest…
Since coming to the forefront in 2017, the #MeToo and #TimesUp movements have made an indelible mark on Hollywood and on Madison Avenue. My colleagues, James Johnston, Josh Gordon, and Samantha Rothaus wrote a timely piece about the impact in the latest edition of Trends in Marketing Communications Law, Davis & Gilbert’s annual publication surveying the law affecting marketers and their agencies. Though the long-term ramifications of these movements are still playing…
California sets the standard for the rest of the country in a lot of areas—now, we can add privacy regulation to the list, as discussed by my colleagues Richard S. Eisert and Gary A. Kibel in a recent Davis & Gilbert client alert. This summer, California passed a bill known as the California Consumer Privacy Act of 2018, imposing rigorous privacy-related obligations on entities that do business in the state. Some have called the…
On Wikipedia, there are two entries for “The Golden Age of Television.” The first describes a period from the late ’40s to late ’50s, which featured live productions aimed at the affluent viewers who could then afford television sets. The second one, we’re living through now. This shouldn’t come as a surprise to anyone who has gotten glued to one of the many gripping series parading across our screens in this new century.…
Brand messaging shows up everywhere these days, from the screens in our pockets to the sides of sports stadiums. The ubiquity of brand content makes the fight for ever-decreasing attention spans only tougher as the number of communications platforms multiplies. It’s enough to make traditional forms of messaging, like the press release, obsolete. There’s no doubt that today’s savvy marketers are looking beyond the standard release, either replacing it altogether or adapting it to the…