Ask a parent about their biggest concern when it comes to having their young children log too much screen time on tablets or smart phones, and you’re likely to hear answers ranging from poor academic performance to simply not getting
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The Pursuit of “Truth” in Advertising: Data
As mentioned in my previous two posts (found here and here), I gave a presentation at the 40th Annual Association of National Advertisers/Brand Activation Association Marketing Law Conference titled “The Pursuit of ‘Truth’ in Advertising.” It explored how
The Pursuit of Truth in Advertising: Regulatory
As mentioned in my previous blog post, I gave a presentation at the 40th Annual Association of National Advertisers/Brand Activation Association Marketing Law Conference titled “The Pursuit of ‘Truth’ in Advertising.” It explored how consumers view the truth
The Pursuit of “Truth” in Advertising: Social Media
It was another successful year in Chicago at the 40th Annual Association of National Advertisers/Brand Activation Association Marketing Law Conference. During Friday’s general session, I gave a presentation titled “The Pursuit of ‘Truth’ in Advertising,” taking a look
Augmented Reality Leapfrogs Its Virtual Cousin, but Will Legal Questions Slow Its Momentum?
Flip back through articles, columns, tweets and other prognostications from marketing pundits over the past decade plus, and you’ll see a common theme: it’s going to be a big year for virtual reality (VR) and augmented reality (AR).
And finally,
How Blockchain Can Help Digital Advertising Achieve Next-Level Growth
Perform a quick Google news search for “digital advertising” and it’s quickly apparent that transparency — or a perceived lack thereof — is an issue that runs rampant in the industry. In other words, how does the math calculating impressions,
#MeToo Revives Old Hollywood Morals Clauses
Since coming to the forefront in 2017, the #MeToo and #TimesUp movements have made an indelible mark on Hollywood and on Madison Avenue. My colleagues, James Johnston, Josh Gordon, and Samantha Rothaus wrote a timely piece about the
California’s Privacy Law Sets Manageable Tone
California sets the standard for the rest of the country in a lot of areas—now, we can add privacy regulation to the list, as discussed by my colleagues Richard S. Eisert and Gary A. Kibel in a recent Davis &
Can Television’s New Golden Age Stay?
On Wikipedia, there are two entries for “The Golden Age of Television.” The first describes a period from the late ’40s to late ’50s, which featured live productions aimed at the affluent viewers who could then afford television sets.
The (Exaggerated?) Death of the Press Release
Brand messaging shows up everywhere these days, from the screens in our pockets to the sides of sports stadiums. The ubiquity of brand content makes the fight for ever-decreasing attention spans only tougher as the number of communications platforms multiplies.