Most professionals can look back to a time in their careers when a selfless individual provided them with guidance, encouragement, or advice. Usually, it was someone more experienced, who had seen and done much more than they had, who provided
Madison Ave Insights
a blog about everything the industry is...
Madison Ave Insights, published by Davis & Gilbert LLP, focuses on legal issues intersecting with marketing, advertising, and digital media. The blog covers regulatory compliance such as the Children’s Online Privacy Protection Act (COPPA), data privacy laws including GDPR and CCPA, and advertising truthfulness standards enforced by the FTC. It addresses challenges related to social media influencers, consumer protection, and emerging technologies like artificial intelligence in the workplace. The content includes case studies on notable clients and industries, discussions on legal risks in advertising and marketing, and updates on enforcement actions and industry trends relevant to advertisers, marketers, and digital businesses.
Latest from Madison Ave Insights - Page 2
Transformation Sweeping Advertising and Marketing: Regulatory
As mentioned, at the 39th Association of National Advertisers/Brand Activation Association Marketing Law Conference, “Breakthrough: Legal Strategies for Dynamic Businesses,” I gave a presentation on the key trends and legal developments sweeping the advertising and marketing ecosystem. Today I will…
Transformation Sweeping Advertising and Marketing: Data
As mentioned, I gave a presentation on the key trends and legal developments sweeping the advertising and marketing ecosystem at last week’s 39th Association of National Advertisers/Brand Activation Association Marketing Law Conference, “Breakthrough: Legal Strategies for Dynamic Businesses.” Today I…
Transformation Sweeping Advertising and Marketing: Influencer Marketing
It was an incredible three days in Chicago at the 39th Association of National Advertisers/Brand Activation Association Marketing Law Conference, “Breakthrough: Legal Strategies for Dynamic Businesses.” During yesterday morning’s general session, I gave a presentation titled “Transformation Sweeping Advertising and Marketing: Key Trends…
Trump’s Branding Problem
Donald Trump came to the White House with the lowest approval rating ever for an incoming president. From a branding perspective, things have not been getting better. On the 144th day of his presidency, Trump hit a 60% disapproval rating,…
Making the Case for Wearables
When marketers think about wearable technology, they might feel like the runner who has just crested a hill in a Fitbit commercial: winded, but energized. Winded, because wearables are emerging at a time when marketers have barely had a chance…
Millennial Engagement: Marketing’s New Trick Shot
Sports and marketing have come a long way since a young Pittsburgh Steelers fan offered Mean Joe Green a Coke in the classic 1979 television commercial. For one thing, the audience has changed. The oldest millennials were just being born…
20 Years and 2,600 Decisions: Andrea Levine Takes a Look Back
My colleague and friend, Andrea Levine, has been the Director of the Advertising Self-Regulatory Council’s National Advertising Division (NAD) and Senior Vice President of the Council of Better Business Bureaus for the past 20 years. It’s quite a title, and…
Intel Gets Extraverted
In the last few years, Intel’s advertising has become a lot less inward-focused. For decades, the company’s “Intel Inside” campaign directed consumers’ attention to the chips that Intel puts inside electronic devices. While that campaign (with its instantly recognizable bong-bong-bong…
The Untold Value of Video Advertising
They say a picture is worth 1,000 words, but what about video? Whoever is behind the famous aphorism never crunched the numbers on video, but you’d have to think that the words-to-video conversion rate would be very large. After all,…