By Tom Zutic
Members of our DC Trademark Group, Tom Zutic, Eunice Chung, Greg Esau and Maria Updegrove, met with Kosuke Takahashi, a researcher from the Institute of Intellectual Property (IIP) based in Tokyo. The IIP was commissioned by the Japanese Patent and Trademark Office to conduct research on how to encourage trademark filing into Japan via the Madrid Protocol. Our team shared feedback, based on its extensive experience using the Madrid Protocol system, as well as the JPO itself, on how to make the system and process more user-friendly.