From legal news to content marketing and everything in between, here’s what caught our attention.

Week of Feb. 11, 2019

Elite Law Firm’s All-White Partner Class Stirs Debate on Diversity, by Noam Scheiber and John Eligon for The New York Times. Despite being overall more diverse than their competitors, Paul, Weiss is facing criticism for its all-white new partner class. This issue begs the larger question: even though firms are more aware of the importance of diversity, what are they doing to ensure their hiring and development practices consistently align with those values?
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Blogging Statistics and Trends: The 2018 Survey of 1,000+ Bloggers, by Andy Crestodina for Orbit Media. We’ve said it before and we’ll say it again: we love year-in-review articles, and this one surpasses anything we’ve seen on blogging so far. One interesting takeaway: bloggers publish less frequently, but invest more time. That tracks, considering the average blog post length has grown by 42% over five years.
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How to Negotiate Like a Badass, by Rachel Gates for The Everygirl. The last item took me a while to figure out, but it’s perhaps the most important tool in my negotiation arsenal: knowing when to walk away. If you’re a freelancer or in any way responsible for building your own business, it’s important to know your worth. If someone else insists on an unfair compromise, just walk. A better opportunity will present itself later.
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The Bias of Color, by Daniel Lee-Jacbos for ArtHaus via Medium. Have you ever noticed that many law firms use shades of blue as their brand colors? Interesting for a profession that is meant  to take sides, considering that blue, in ancient times, was a neutral tone. Get a crash course on color in this blog post, and how you can leverage it in your own branding. And if you’re more of an audio person, check out “The Secret Lives of Color” by the podcast 99 Percent Invisible.
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Week of Jan. 28, 2019

The Hot New Channel for Reaching People: Email, by Christopher Mims for the Wall Street Journal. If you still need to be convinced that email is the way to go, read this article that’s been making the rounds among #EmailGeeks. One point: “Email still has the highest return on investment per marketing dollar spent, according to the Data & Marketing Association.” And if the bottom line doesn’t convince you, maybe the success stories will.
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Committee on Disciplinary Rules and Referenda Proposed Rule Changes, by the Committee on Disciplinary Rules and Referenda for the State Bar of Texas. Rules, rules, rules. It’s what being a lawyer is all about! Just kidding. Let’s get serious: this PDF provides proposed revisions to the State Bar of Texas’ ad rules; take a look to see how it might affect your marketing in 2019 (and if you want an overview, we have a summary on the blog).
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Will Your Current Email Newsletter Be Successful in 2019?, via Campaign Monitor. Or, more accurately, here’s how to make sure your email newsletter is successful in 2019. From the simplistic (make sure your logo is at the top) to the statistic (measure your data points), here are the points to consider when you decide to ride the email wave.
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Email Marketing Hacks: 3 Tips to Improve Your Sender Reputation, by Danielle Granger for The Frisky. Did you know? Your sender reputation plays a huge role in email deliverability. That’s why we’re so obsessive about high-quality distribution lists! Quality and consistency are key; this article tells you why.
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Week of Jan. 14, 2019

Although Christina normally provides our semi-monthly “Stuff We’re Reading,” this week is a collaborative effort with Amy, who wrote the first two entries. Credit where credit is due. Happy reading!

I Don’t Hate Women Candidates — I Just Hated Hillary and Coincidentally I’m Starting to Hate Elizabeth Warren, by Devorah Blachor for McSweeney’s. If you’re not familiar with McSweeney’s, it’s like a highbrow version of The Onion. This is a funny read, but, like all great satire, there’s a serious point: women politicians (and women in general) are held to a ridiculously high standard for likability, and their likability (or perceived lack thereof) is seemingly the only basis they’re judged on. So if you find yourself just being “rubbed the wrong way” by most women in positions of power, rather than holding it against the women, look inward. And Google “unconscious bias test.”
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Lawyer in Viral Rant Video Faces Suit From Record Label Client, by Scott Flaherty for The American Lawyer. Yet another reminder that everyone needs to mind their Ps and Qs because bad behavior travels fast. This is the first time we can remember a lawyer losing a client over a viral video rant, but he’s far from the first person to mouth off in public and get fired over it.
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Are You There, User? It’s Me, Facebook!, by John Herrman for the New York Times. On the surface, this article might seem like a plea for us to stop sending email, but hear us out: email is all about quality, not quantity. All the more reason to be thoughtful and intentional about the content you send to your subscribers. Also, read this if you want some good info on how Facebook disseminates its messaging.
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The ‘Coffee Shop Effect’: Why Changing Your Location Boosts Your Productivity, by Kat Boogaard for Trello. Coworking spaces are great, but I can’t justify $250/month to sit at a communal desk. That’s why I love coffee shops: they provide both an office and a sense of community for a fraction of the cost. (That’s not exactly what this article is about, though, so read on for more benefits about working from your local café.)
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