Fear of the unknown is a basic human instinct, and we see it every day when it comes to attorneys and social media. But with 77% of Americans using social media, it’s time to face your fears!
One way to face your fear is to learn all about proven social media marketing strategies attorneys have used to build their practices at a Rainmaker Retreat, our two-day law firm marketing program.
Here are four of the most common fears I hear from attorneys at our Rainmaker Retreats:
“I don’t have enough time.”
You don’t have to spend a lot of time on social media for it to benefit your firm. Choose the one social media network where your target market is most likely to be found — for B2C attorneys, the #1 network is Facebook; for B2B attorneys, it’s LinkedIn. Then spend about 30 minutes a day — first thing is best — on creating a post about something of interest to your target market. If that still doesn’t work for you, you can engage a law firm marketing company like ours to help you.
“I don’t know what my ‘voice’ should be.”
The voice in your posts should be yours. It should sound human, not corporate. Have your personality and opinions reflect your firm’s marketing strategy and values.
“I don’t know what to post.”
Think about the top 10 problems clients have that you solve, and create posts with solutions to those problems. You can then turn those posts into a free report. How-to articles and FAQs are great ways to showcase your expertise as well — FAQs are especially useful for SEO and voice search. Share interesting and informative articles you’ve found that your audience can relate to, and ask questions to start conversations.
“I’m worried about negative comments.”
The question is not IF you will get a negative review, but WHEN. And the best way to successfully offset a negative review is to have as many positive reviews as possible. Think about it: the last time you went to order something on Amazon, did the product have both positive and negative reviews? Of course! But you still purchased it, right? Why? Because innately we all know that no matter what the product or service, there will always be someone who is unhappy. As long as we see more positive than negative reviews, chances are we still invest in that product or service.
There’s also a positive side to a negative review: if it has merit, then you’ve just learned something about how you can improve your service. If it doesn’t have merit, don’t worry — it’s still an opportunity to respond professionally to show you care enough to engage. And if it’s just off the wall, no one will pay attention to it.
At every Rainmaker Retreat, we focus on providing advanced hands-on training for lead generation, lead conversion, legal marketing automation, and Internet and social media marketing strategies specifically designed to help attorneys generate more and better referrals for their law firm, and convert more prospects into paying clients.
Upcoming Rainmaker Retreat dates include:
- April 27-28, 2019 — Dallas, TX/The Highland Dallas
- May 31-June 1, 2019 — San Francisco, CA/Hilton Garden Inn San Francisco/Oakland Bay Bridge
- June 21-22, 2019 — Boston, MA/Hyatt Regency Boston
- August 16-17, 2019 — Las Vegas, NV/Aria Resort & Casino
- November 8-9, 2019 — New Orleans, LA/International House Hotel
- December 6-7, 2019 — Los Angeles, CA/The Ritz-Carlton, Marina del Rey
Plan ahead and take advantage of the Early Bird pricing, where you can save 30% off the regular price.
You can register online for a Rainmaker Retreat or call 888-588-5891 for more information.