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CLOC: 2019 State of the Industry

By Mark T Greene on July 18, 2019
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Here’s CLOC’s latest research.

I have a few thoughts. It is an interesting report, but be careful. With 200+ participants, we can can have SOME faith in the generalizability of the findings, but with caveats.

Note that half of the participating companies not classified as “other” are either tech or financial services. If those aren’t your markets, these results may not be relevant to you.

Do not pay attention to any of the industry breakdowns (and quite a few are presented) except those two industries (tech and financial services) as the number of respondents for all others is 24 or fewer and most are in single digits. These charts may be hard to ignore, but really, the differences are probably noise.

Same with company size. These respondents tend to be from pretty big companies (most have revenues over $4.5B and annual legal spend over $11.7M). If that’s not your market, caveat emptor.

Statistics carried out to 2 or more significant figures (e.g., weighted average on a 1-5 scale = 3.79) are absolute nonsense with samples this small.

A study like this can be useful if you think of it as very qualitative/exploratory research and don’t pay much attention to the numbers. Look for overall conclusions and general trends and DO NOT look for differences by industry, company size, etc.

Again, if your client focus is not relatively large companies from tech and financial services, this research is probably not for you.

Mark T Greene

As a consultant, Mark pioneered professional service firms’ use of market research, process improvement, and competitive intelligence to make smart business decisions. As a CMO and Chief Strategy Officer he was instrumental in shaping strategic direction and branding for O’Melveny & Meyers, Nixon…

As a consultant, Mark pioneered professional service firms’ use of market research, process improvement, and competitive intelligence to make smart business decisions. As a CMO and Chief Strategy Officer he was instrumental in shaping strategic direction and branding for O’Melveny & Meyers, Nixon Peabody, Waller, and Lewis Roca Rothgerber Christie. One of the first recipients of the Legal Marketing Association’s lifetime achievement award, Mark’s many other honors include:

  • Trustee and Immediate Past President of the College of Law Practice Management
  • Included on inaugural list of the National Law Journal’s “Business of Law Trailblazers & Pioneers”
  • Advisory Board of “Attorney at Work”
  • 2014 winner of Nashville Business Journal’s “CMOs of the Year” award
  • GE-trained Six Sigma Black Belt and Champion
  • Distinguished Graduate Alumni of the University of North Carolina (Go Heels!)
  • Master Level Competitive Intelligence Professional (Academy of Competitive Intelligence)
  • Adjunct professor and lecturer at several universities

Mark is a frequent speaker and writer on artificial intelligence, market research, competitive intelligence, branding, and business strategy. Outside the business world, he is active on behalf of environmental organizations, a Master SCUBA Diver, avid cyclist, Boy Scout leader, and proud father of two Eagle Scouts.

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  • Posted in:
    Law Firm Marketing & Management
  • Blog:
    Market Intelligence for Strategic Advantage
  • Organization:
    Market Intelligence LLC
  • Article: View Original Source

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