On February 10, 2020, bipartisan cosponsors in the Wisconsin State Assembly introduced a trio of bills targeting the use of personal data information and modeled after the requirements of the European General Data Protection Regulation. Titled by their sponsors as the “Wisconsin Data Privacy Act,” the three bills work together to regulate what data a company may collect on an individual, when the company may collect it, how the company may use it, to whom the company may give it, and how long the company may retain it.