Seyfarth Webinar: Desperately Seeking Post-COVID Sales? Don’t Forget About TCPA and the CAN-SPAM Act – July 15, 2020

By Jordan Vick, Robert B. Milligan, Bart Lazar & Seyfarth Shaw LLP on July 1, 2020

Event Details

Wednesday, July 15, 2020
1:00 p.m. to 2:00 p.m. Eastern
12:00 p.m. to 1:00 p.m. Central
11:00 a.m. to 12:00 p.m. Mountain
10:00 a.m. to 11:00 a.m. Pacific

Consumer spending in the US plunged more than 13% as a result of the COVID-19 pandemic. As states begin reopening and marketers begin refocusing on acquiring new customers and strengthening their relationships with existing customers, it is imperative for marketers to remember that the Telephone Consumer Protection Act (TCPA) and CAN-SPAM Act apply to all marketing campaigns that involve texts, calls, and emails to consumers.

The TCPA continues to be one of the most heavily litigated consumer protection statutes in the country, with over 3,000 lawsuits filed in 2019. TCPA lawsuits are often brought as class actions because the statute provides for hefty fines ($500-$1,500) per text or call with no limit on the total amount of damages sought. As a result, the potential risk to businesses for TCPA non-compliance can be as catastrophic as the pandemic itself. While new privacy laws like the CCPA provide additional unsubscribe and class action rights to individuals, CAN-SPAM remains relevant in that each separate email sent in violation of CAN-SPAM remains subject to penalties of up to $43,280.

This webinar is intended for both attorneys and marketing professionals and will provide helpful tools for businesses to avoid becoming targets of consumer litigation. The presenters will provide a back-to-basics primer on TCPA and CAN-SPAM rules and penalties regarding text, calls, and emails. They will provide helpful best practices with respect to using third-party vendors and externally sourced marketing lists. The webinar will conclude with an overview of TCPA trends and hot topics.

Topics will include:

TCPA rules regarding texts and calls to consumers
CAN-SPAM Act rules with respect to emails
Interaction between the CCPA and CAN-SPAM
Penalties for non-compliance
Best practices with respect to using third-party vendors and externally-sourced marketing lists

TCPA trends and hot topics, including the FCC’s March 20, 2020, Declaratory Ruling regarding COVID-19 calls

Speakers

Jordan Vick, Partner, Seyfarth Shaw LLP
Robert Milligan, Partner, Seyfarth Shaw LLP
Bart Lazar, Partner, Seyfarth Shaw LLP

Register Here

https://connect.seyfarth.com/21/470/landing-pages/rsvp-blank-webinar.asp?sid=blankform

If you have any questions, please contact Colleen Vest at cvest@seyfarth.com and reference this event.

*CLE Credit for these webinars is approved in the following states: CA, IL, NJ and NY. CLE Credit is pending for GA, TX and VA. Credit will be applied for, but cannot be guaranteed, in all other eligible jurisdictions. Please note that in order to receive full credit for attending each webinar, the registrant must be present for the entire session.