You’ve probably heard of the four laws of thermodynamics, and maybe even the four laws of love thanks to the famous Jimmy Evans book. But what about the four laws of content marketing? Does that sound familiar?
If not, you’re in luck! Over the next four months in this newsletter, we’ll be going over each of the four laws and how you can use them to improve the marketing efforts for your law firm.
This month, we’re starting with Law #1: Content is king.
This is the first law because it describes content at its most basic level. The truth is, everyone, engages with your content, whether they’re a referral, a lead, a colleague, or someone you passed your business card to at a networking event. Think of it this way: If your marketing was a spider web, your content would be the sticky center where all the threads join together.
Understanding this is key to leveraging your content successfully to improve your overall marketing efforts. Once you realize that everyone is going to engage with your content in some way, shape, or form (whether it’s by visiting your website, scrolling through your social media pages, or listening to your podcast), you can see the power it has to influence their decisions and start using that power for good. The right content marketing strategy will help you bring in leads, referrals, and ultimately, more revenue.
If you want to leverage the power of your content, it needs to do three things: position you as the expert in your field, educate your audience, and keep your firm top of mind. There are infinite ways to accomplish these goals, but they’re only necessary because Law #1 holds true. Content is king!
At this point, you might be wondering, “Where does SEO fit into this equation? Isn’t that part of the reason why content is king?” Well, you might be surprised by our answers to those questions, which we’ll reveal next month.