You’re a professional. You done this many times before. You know what to look for, what to ask, and what to do.

Let’s face it, most of the work you do is easy for you.

And you want it to be that way.

When your work is easy, you don’t have to think about it, you just do it.

You do it quickly, without second guessing yourself, making errors, or eating yourself up with stress. You get better results and happier clients, and you make a good living.

And that’s a good thing.

But you don’t want all of your work to be easy.

If things are too easy for you, you’ll get bored. You want at least some of your work to be moderately challenging, because that’s what keeps things interesting and allows you to grow.

Cases of first impression, opening new markets, new marketing initiatives, writing a book, hiring new staff, starting a new business or investment, things that take you out of your comfort zone–this is how you take your practice to a higher level.

And some of your time should be dedicated to that.

Eleanor Roosevelt said, “Do one thing every day that scares you”.

If you’re fresh out of ideas, write and publish something. Put yourself out there for the world to see.

It will get your juices flowing and could be your ticket to the next level.

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Easy is as easy does