The Attorney Marketing Center

Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter

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The Attorney Marketing Center

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David Ward

Latest from The Attorney Marketing Center

I saw a video the other day that ticked all the boxes. It was clear and concise, delivered the information viewers needed to know, and didn’t waste our time with anything else. One viewer said what many of us were thinking: “Nice, simple and straight to the point.” Which is what we should all aspire to achieve in our websites, our letters and emails, our articles, briefs, presentations, and all our communication. William Howard Taft…
You don’t want to review that big file. You don’t want to call the adjuster. You don’t want to deliver the bad news to your client. Usually, you don’t think about it, you just do it. But not always. Some days, when you don’t feel like doing something that needs to get done, you avoid it and busy yourself with other things. We all have days like that. We also have days when we don’t…
Referrals happen, right? You don’t have to say anything or do anything other than provide great service. Happy clients tell others about you, give them your business card or your website, and magic happens. Your business contacts do the same thing. They might say that you did a good job for some of their clients or customers, or they know you by your stellar reputation, or they know you from church or your kid’s soccer…
I didn’t write it, it doesn’t say anything new, but I’ve saved a blog post for future reference and I am recommending you do the same. 13 Brilliant Ways to Repurpose Your Content & Save Time is an excellent roundup of that very subject. It’s written for authors, but the information applies to anyone who uses content to promote their business or practice. I’ve used only one method. I’ve turned blog posts into books and…
Before you start your work for the day, or begin another session, is there anything you routinely do just before you begin? A routine, a habit, a ritual? Maybe you always sit down with a fresh cup of your favorite hot beverage. Maybe you put on headphones and listen to your favorite jam. Maybe you assemble your notes or review what you wrote the day before. You might like to check your calendar and task…
Many people say clients are your best source of referrals. They know, like, and trust you and can share their experiences with your firm with their friends and business contacts. True, but they might not know that their friend or contact has a problem or needs to talk to an attorney. They might not know about all the services you offer or how to recognize when someone needs your help. They might not think of…
We’re told we have to put in our dues, meaning we have to do the work and give it time. We’re told it takes hard work and we shouldn’t try to beat the system. We’re told it takes as long as it takes and there’s nothing we can do to speed things up. But this isn’t true. Knowing the right people is a shortcut. Knowing people who can send you business, give you good advice,…
In the 60’s, 70’s, and 80’s, southern California auto dealer Cal Worthington featured an assortment of chimpanzees, elephants and other circus animals in his TV commercials. Worthington rode a bull and a pig (and referred to them as “my dog spot”), offered free ice cream and train rides for the kids, and promised to “eat a bug” if you could find a better deal on one of his cars. Other dealers competed on price or…
When a prospective client visits your website, the most important item on their mental checklist of things to look at, and often the first page they go to, is your “About” page. They want to know what makes you tick. What’s your background and how does it help you help me? What makes you different from other attorneys who do what you do? What would it be like to have you as my attorney? It…
If your practice isn’t growing as quickly as you want it to, or you seem to be going in the wrong direction, it might be because of what you’re not doing. For example: You’re not keeping things simple The simpler your system and process, the faster you can grow. There are fewer moving parts, fewer decisions to make, fewer parties to involve, and fewer things to do to go from point A to point B.…