According to Wikipedia, “Copywriting is the process of creating persuasive marketing and promotional materials that motivate people to take some form of action, such as making a purchase, clicking on a link, donating to a cause, or scheduling a consultation.” 

There…

Notice I didn’t tell you what “this” is. You want to know what it is, don’t you? So you started reading. And thus, illustrate the power of this principle—curiosity.

Humans are curious creatures. And you can use their curiosity to get…

Maybe. But the average lawyer is, by definition, average and unless you can delineate what you do better than other lawyers, you can’t call yourself better. Just average. 

Do you get better outcomes for your clients? Give them more value?…

You can accomplish most things worth accomplishing without extreme effort. In fact, giving things your all might be counterproductive. 

You get tired and make mistakes. You have unreasonable expectations and feel bad for falling short. You spend most of your…

You meet a lot of people and eventually zero in on someone you’d like to know better. You go out on a date, things get serious, and if all goes well, you get married and live happily ever after.

The…

Broadly speaking, there are two types of referrals. Direct referrals occur when a client or business contact gives your name and contact information to one of their clients or contacts, and tells them to contact you about their problem or desire. …

To be effective, your blog or newsletter, podcast or channel, needs more than good information. It also needs a healthy dose of your personality. 

Because no matter good the information in your articles and posts might be, people read and…