Can you outsource all of your marketing? Yes, you can.
But that doesn’t mean you should.
Because there will always be things you can do others can’t do for you, or do as well.
They can’t build relationships with your
Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter
Can you outsource all of your marketing? Yes, you can.
But that doesn’t mean you should.
Because there will always be things you can do others can’t do for you, or do as well.
They can’t build relationships with your…
Sometimes, we get stuck trying to collect our thoughts and cogently express them. If you ever suffer from that affliction, you might try something I learned from another attorney who does a lot of writing.
He suggests making an outline…
Early in my career, when I started to get busy, I wasn’t yet making a lot of money, but I decided to hire some people. It was one of the smartest things I ever did.
I freed up time to…
If you want the benefits of a blog but don’t want to (or aren’t allowed to) set one up, guest blogging is a great option. Basically, that means posting content on other people’s blogs and other digital platforms.
You get…
If you can write and publish more content than your competition, you should. But while quantity might bring more traffic to your digital door, it is the quality of your content that will convert that traffic into leads and new…
You’re speaking to a prospective employee over Zoom. You ask questions, they ask questions, it’s going well, and then they ask you to do something unusual. They ask you to move your camera and show them around your office.
What?…
We usually do it when we’re speaking to a prospective client or interviewing a new one. We rarely do it at any other time.
But we should. Because it’s the simplest and most effective way to develop new business and…
Taking massive action on a project is a great way to get it started. If you’re launching a new business, for example, you’ll be able to see if your idea has legs and is worth pursuing. You might see things…
Fun times. Skipping school, going to the movies, eating junk food, goofing off—with nobody around to tell you what to do.
Remember?
What? You never did that? You should have. Everyone should do it once in a while, even big…
If you want more people to read what you write, write a headline that flags them down as they go sailing by and “forces” them to pay attention.
Because if you don’t, they’ll won’t, and they will (probably) move on…