Yesterday, I got an email from the author of a book I bought several years ago, asking me for a review. “I’m looking to attract more readers, and your star rating [and review] will help tremendously… I’m asking for your
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Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter
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Focus on the unhappy
In marketing, there are two types of clients a lawyer can target:
…
Why I use four to-do lists, not one
When I was younger and not as busy as I am today, a simple todo list was all I needed. I could write everything on that list—homework, things to read or look into, things to buy—today, tomorrow, or “soon”.
Today?…
15 minutes a day to build your practice
It’s difficult to carve out hours at a time for marketing. The good news is that you can accomplish a lot with just 15 minutes a day.
Between appointments, during lunch, at the end of the day, while you’re driving—snatch’s…
The big lie about legal marketing
If you ask attorneys about marketing, many will tell you, “I don’t have time for marketing”. But this isn’t true. If you tell yourself this, frankly, you’re lying to yourself.
Because you do have the time.
Marketing doesn’t only mean going…
Managing client expectations to sell more legal services
Prospective clients often don’t trust lawyers. They may have had a bad experience, friends or business associates may have shared their bad experiences, or decades of TV shows depicting lawyers as liars and cheats might have indoctrinated them.
So they…
One big idea
One big idea can change your life. Your idea could be a successful marketing method, a way to dramatically increase your productivity, a strategy for winning your current case, a transformative diet or exercise plan, or an investment idea that…
Risk reduction is risky
When it comes to aversion to risk, nobody holds a candle to lawyers. We’re trained to anticipate risks, protect against them, and quickly act to minimize damages when something goes wrong.
We do this for our clients and for ourself.…
Why your subscribers and followers aren’t hiring you (and how to fix it)
Okay, there are lots of reasons someone might not hire you, starting with “they don’t need your services yet/anymore,” all the way to “they haven’t heard from you in a while and forgot about you.”
It could be your “open…
Do your clients love you?
Our yard needs updating and my wife and I got bids from several landscaping contractors. Many had reviews that talked about the contractor’s good work, beautiful designs, and reasonable prices. The one we hired had reviews like this and something…