It’s frustrating to send a letter or email to someone who doesn’t reply. Did they get my email? Did they read it? Maybe I said something wrong. Maybe I’m not important to them. Maybe they’re out sick. I’ve got a situation like that right now. I need to know if my accountant got my email and it’s been over a week. I wrote again, but in the past, my emails have gone to his spam…

Right now, you’re reading these words. What will you do after that? I know what I will do. I decided that last night and wrote it in my plan for today. The habit of planning my day before it begins, in the morning (good) or the night before (better), has made me much more productive. I know what I will do first each day, and what I will get done before the day ends. The…

I spoke to a lawyer yesterday who told me he wants to continue building his practice (which is doing well) and find something he can do on the side that might one day lead to bigger and better things. He has an itch and wanted me to help him scratch it. Most of our time was spent talking about ways to find ideas. For now, that’s what he’s going to focus on. At some point,…

Getting Things Done (GTD) teaches us to identify our tasks by context—location, people, tools, and so on—so we can do things when and where we’re best equipped to do them.  I stopped using most contexts a long time ago, since I can do just about anything from just about anywhere. Calls, emails, reading, writing—I can do all of these from the office in my pocket.  I still use the @waiting context, but not much else. …

Marketing deliverables are printed and/or digital materials you give to prospective clients, to educate them about their problems and available solutions, and/or to provide an incentive to or reward for doing something, e.g., making an appointment, subscribing to your list, following you on social, sharing your link, etc. Things you can hand out, mail, or make available for download. They are used to build your list, get more appointments, get more sign-ups for your event,…

It’s been a minute since I was a new lawyer but I remember that time like it was yesterday. I rented an office, bought some furniture, printed some stationery and cards, and I was ready. Unfortunately, I had no clients and know idea how to get any. The struggle was real. If I was starting out today, I would start marketing before I opened my doors. For starters: I’d set up social media profiles, and…

You’re a professional. You done this many times before. You know what to look for, what to ask, and what to do. Let’s face it, most of the work you do is easy for you. And you want it to be that way. When your work is easy, you don’t have to think about it, you just do it. You do it quickly, without second guessing yourself, making errors, or eating yourself up with stress.…