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An attorney was hosting a “lunch and learn” for Chiropractors and didn’t have many RSVPs. She was thinking of canceling but went ahead with it after reading my previous post about how marketing is like riding the bus. Anyway, she didn’t ask for my advice but I offered her some. I told her to move most of the chairs to the back of the room or to another room so that it doesn’t look…
Have you ever used affirmations–to lose weight or increase your income or improve a condition of some kind? Many people have tried affirmations and nearly everyone has given up when they didn’t work. Including me. Years ago, when I first started walking and wanted to lose weight, I used to affirm that I was “thin”. I told myself that, over and over again, because that’s what I wanted. But, despite all that walking and affirming…
Marketing is very forgiving. If you miss something or mess up something, you’ll have plenty of opportunities to make it right. If you miss your bus, another one will be along soon. You wrote an article or post that didn’t bring good results? Write another. You went to a networking event and didn’t connect with anyone? Go again or try a different event. Your ad didn’t pull? Your presentation didn’t score any appointments? You met…
October 1, 2020, the new “Real ID” law goes into effect. After that date, you’ll need a Real ID card or other federally approved documents such as a passport or military ID to get on an airplane or enter a secure federal facility. Did you know? I didn’t until my wife renewed her driver’s license recently and found out about it. Later today, we’re headed to the DMV to submit our applications and supporting documents.…
How long does it take to write a newsletter? Not long. A few minutes or even a few seconds. A few seconds? How is that possible? It’s possible if you re-define the meaning and purpose of a newsletter. Your newsletter doesn’t need to be all about news or about the law. It can be a few sentences you think might prove interesting or of value to your readers. A thought, a tip, a link to…
You say you’ve tried a newsletter but it didn’t work. It didn’t bring in business, it took too much time, or you ran out of things to write. Or, you’ve thought about starting a newsletter but are worried about the aforesaid. I see a lot of lawyer’s newsletters and there are three primary reasons why they don’t work: (1) Too much information. If your inbox is like my inbox, you have no shortage of things…
You want to grow your firm–bring on some major clients who provide status and billings and open doors to other clients of a similar ilk. You don’t have family or business connections that can deliver those types of clients (or you would already have them). What can you do? The usual strategy is to find ways to network with people who own, manage, or advise the kinds of clients you want to acquire. Promote their…
I’ve been yapping about how email is more effective than social media and this study proves it. If email isn’t at least a part of your marketing mix, you’re missing out. I know, it seems too complicated. So much to learn, so much to do. But it isn’t. Unless you make it that way. In case you have your doubts, let me give you a very simple way to start. You have a database of…
Yesterday, we talked about using email to reach out to strangers, to see if there’s a basis for initiating a relationship. But don’t forget the people you already know. Friends, clients, colleagues, people you’ve worked with–your close contacts can and will send you business, so stay in touch with them, too. An email newsletter is a simple way to do that. And. . . don’t ignore your casual contacts. Professionals you’ve met once or…
I got an email today from someone I don’t know, offering me his services. It said: “I am reaching out to make you aware of my availability as an [type of] expert witness for case review, consulting and testimony. I also will spend an hour of time at my cost to assist you in evaluating a potential case if you are looking for feedback.” He then offers to send his CV or I can see…