The Attorney Marketing Center

Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter

The Attorney Marketing Center Blogs

Blog Authors

Latest from The Attorney Marketing Center

Last week we talked about the value of making a list of tasks for today (or tomorrow). Here are some tips for doing that. Give yourself a few more minutes than you think you need to prepare your list. 15 minutes planning might save you an hour of doing. Your list should include important tasks, eg, goal-related, and less important but necessary tasks like errands and admin. Consider your day. What’s on your calendar? Will…
I was scrolling through my backlog of unread articles when I found this Year-end Law Practice Checklist It has some good advice about things to do or review at the end of the year that might be easy to forget, like archiving closed files, tax prep, CLE, and updating your processes (client intake, billing, etc.) I’m sure you use checklists in your work, as do I; I want to encourage you to use more. My…
It’s frustrating to send a letter or email to someone who doesn’t reply. Did they get my email? Did they read it? Maybe I said something wrong. Maybe I’m not important to them. Maybe they’re out sick. I’ve got a situation like that right now. I need to know if my accountant got my email and it’s been over a week. I wrote again, but in the past, my emails have gone to his spam…
Right now, you’re reading these words. What will you do after that? I know what I will do. I decided that last night and wrote it in my plan for today. The habit of planning my day before it begins, in the morning (good) or the night before (better), has made me much more productive. I know what I will do first each day, and what I will get done before the day ends. The…
I spoke to a lawyer yesterday who told me he wants to continue building his practice (which is doing well) and find something he can do on the side that might one day lead to bigger and better things. He has an itch and wanted me to help him scratch it. Most of our time was spent talking about ways to find ideas. For now, that’s what he’s going to focus on. At some point,…
Getting Things Done (GTD) teaches us to identify our tasks by context—location, people, tools, and so on—so we can do things when and where we’re best equipped to do them.  I stopped using most contexts a long time ago, since I can do just about anything from just about anywhere. Calls, emails, reading, writing—I can do all of these from the office in my pocket.  I still use the @waiting context, but not much else. …
Marketing deliverables are printed and/or digital materials you give to prospective clients, to educate them about their problems and available solutions, and/or to provide an incentive to or reward for doing something, e.g., making an appointment, subscribing to your list, following you on social, sharing your link, etc. Things you can hand out, mail, or make available for download. They are used to build your list, get more appointments, get more sign-ups for your event,…
It’s been a minute since I was a new lawyer but I remember that time like it was yesterday. I rented an office, bought some furniture, printed some stationery and cards, and I was ready. Unfortunately, I had no clients and know idea how to get any. The struggle was real. If I was starting out today, I would start marketing before I opened my doors. For starters: I’d set up social media profiles, and…
You’re a professional. You done this many times before. You know what to look for, what to ask, and what to do. Let’s face it, most of the work you do is easy for you. And you want it to be that way. When your work is easy, you don’t have to think about it, you just do it. You do it quickly, without second guessing yourself, making errors, or eating yourself up with stress.…
The average office worker spends 2.5 hours a day reading and responding to an average of 200 new emails each day.  That’s on top of thousands more that fill their inbox.  An out-of-control inbox can lead to missed deadlines, poor productivity, and a stressful day. Many people seem to handle the chaos. Many more recognize the need to do something about it. Thus the concept of “Inbox zero,” the goal of emptying one’s inbox every…