The Attorney Marketing Center

Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter

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Some clients and prospects don’t want to know how you make your sausages. They just want you to deliver the meal. 

Some clients and prospects want to know everything. 

They want the details. What you do, how you do it, why

According to Wikipedia, “Copywriting is the process of creating persuasive marketing and promotional materials that motivate people to take some form of action, such as making a purchase, clicking on a link, donating to a cause, or scheduling a consultation.” 


You can accomplish most things worth accomplishing without extreme effort. In fact, giving things your all might be counterproductive. 

You get tired and make mistakes. You have unreasonable expectations and feel bad for falling short. You spend most of your

You meet a lot of people and eventually zero in on someone you’d like to know better. You go out on a date, things get serious, and if all goes well, you get married and live happily ever after.