Two newsletters? A second blog? More than one podcast or video channel? Why on earth would you do that?
Because you have more than one practice area, target market, types of cases or clients or niches and one market doesn’t
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Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter
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When you don’t know what to write about, write this
By David Ward
I get it. Consistently finding content for a newsletter or blog (et. al.) can be challenging.
You’ve collected a backlog of ideas (and already used the good ones). You’ve encouraged clients and prospects to ask you questions you can respond…
What, when, why, and how?
By David Ward
When a client or prospect asks you a question, about the law or their situation, when they want information or your opinion or advice, do you usually answer or do you suggesst they make an appointment, (because your knowledge and…
How to write a newsletter in 15 minutes (without ai)
By David Ward
The problem with writing a newsletter is you’re writing a newsletter and that takes a lot of time. An hour or two every week, or every month, is more time than most attorneys have available or are willing to commit. …
Your clients are dying
By David Ward
They’re human, or managed by humans, and humans die. Or retire. Or get sick and can no longer run their business. Or go broke and no longer have a business.
No matter how good you are at what you do,…
The simplest way to get people to know, like, trust… and hire you
By David Ward
In my last post, I talked about 3 keys to getting more referrals, the essence of which is teaching clients and prospects and business contacts about you and your work. The more they know about how you help people,…
3 keys to getting referrals that aren’t ’staying in touch’
By David Ward
Yes, of course, stay in touch. It’s the simplest and, dollar-for-dollar most effective way to get referrals from clients, prospects, and professional (and personal) contacts.
Repeat business, too.
It’s simple because email makes it so.
It’s effective because hearing from…
Put this at the end of your newsletter
By David Ward
Attorneys tend to be aggressive. We like telling people what to do,and clearly, that’s part of the job description, but it can backfire. Because nobody likes being pushed. Even if what they’re being pushed to do, or not do, is in…
Nobody wants to read your newsletter. Write it anyway.
By David Ward
One of the best decisions you can make for growing a law practice is to write a newsletter.
Even if nobody reads it.
The act of writing a newsletter will not only improve your overall client development skills and (eventually)…
Send this email to your clients at the end of their case
By David Ward
We just had some repairs done to our roof. After the job was done, we received a “thank you” email from the owner of the company. I’m sure you send a thank you email or letter to your clients at…