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Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter

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A YouTuber who “reacts” to musical artists posted a survey on her channel. She asked her subscribers to vote on which artist she should (continue to) react to. 87% chose one artist over the others. As a result, she’s going to do more reactions to the fan favorite. But she’s also going to react to other artists, “out of fairness” to people who have other preferences. Is that a good strategy? Or should she stick…
73 percent of people surveyed say they get their best ideas in the shower. If you want more ideas for marketing your practice, ideas for your blog or newsletter, or ideas for ways to provide more value to your clients, you might want to strip off and get your bum wet more often. Why do we get more ideas in the shower? Is it the same if we take a bath? Or go swimming? I…
Some lawyers write a lot, some jot down key points, but most lawyers take notes when they meet with a client. Why do it? To document what was said? To record your thoughts about what was said? To write down additional questions, issues to research, or what to do next? These are all important. But not the most important reason for taking notes. The most important reason for taking notes is to let your client…
I watched a video by a guy who presented 5 reasons why he switched to a new app, replacing two others he’d been using. He did so, he said, “because subscription fatigue is a real thing.” His first reason was cost. One app is cheaper than two and a free app (which he now uses) is cheaper still. An app might only be $5 per month but $5 here and $5 there and before you…
You go to my website and read all about me and the services I offer. You like what you see. I tell you to call to make an appointment. I tell you the number to call, the best time to call, who to ask for and what to say. What’s missing? I haven’t told you why. Why should you make an appointment? What are the benefits? What will you learn or get? How will you…
Attorney Lowell Steiger tells me he is “impressed by the fact that you come up with something new every single day”. He says my newsletter is useful and helpful, and dubs me a marketing guru who generously helps “people like me, the less talented.” Poppycock. (I’ve been wanting to use that word for awhile now, so thanks for giving me the opportunity.) The thing is, while I know a thing or two about a thing…
I had an eye infection and went to see a doctor. I won’t do my usual rant about not making the patient (client) wait for 40 minutes before you see them, as if their time isn’t important, and if there’s an emergency, to explain that and apologize, because that’s what a professional who cares about people would do. No. I’ll save that for another day. Today, I want to address another issue. Making sure your…
My accountant and I recently started using a shared Dropbox folder to exchange documents. I spoke to him the other day about a bunch of things and when we were done, I asked if he wants me to keep everything in that folder, or could I remove them. Some things I want to put elsewhere. Some things I want to trash. He said I could do anything I wanted with those documents, they’re all copies.…
The other day I mentioned the value of spaced repetition for learning and retention. You review the ideas you’ve learned and want to remember at a later date, often more than once, to help you better understand and remember the material. There are other ways to enhance your comprehension and retention, however, and you can use them with or without spaced repetition. Instead of merely re-reading your notes, use one or more of the following…
As a child, I always hated being told what to do. Even if it was for my own good, as my parents would remind me. It’s something visceral with me, even today. I don’t like the word should. As in you should do this or you should(n’t) do that. I want to do what I want to do and I don’t want anyone telling me I shouldn’t. We hear the words should and shouldn’t a…