The Attorney Marketing Center

Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter

Latest from The Attorney Marketing Center - Page 2

You and I have things to keep track of: information, ideas, tasks, projects, reference material, and more. No matter where we keep this information, we need a system that allows us to find it when we need it. We might use tags, notebooks, folders or labels. We might keep paper lists or use apps and rely on search. No matter what system we use, it’s a good idea to periodically review and update that system.…
When asked how to get better at writing short stories, Ray Bradbury said, “Write one story a week”. Write 52 stories a year and how could you not improve? The same is true for writing anything– emails, articles, scripts for videos or podcasts, motions, final arguments, or appeals. The more you do it, the better you get. Just like any skill. You’re a better lawyer today than you were the day you started because you’ve…
Last week, I watched a few videos about some software I’m using. I liked what the guy was saying and wanted to know more about how he used the software. During the video, he said he had a newsletter and if you sign up, he’ll send you his template and other goodies that show you his entire setup. “I want that,” I said to myself, found his website and signed up. Note, he didn’t tell…
Who are you? How can you help me? Why should I trust you? This is what prospective clients are thinking about you, even when you are referred to them by someone they trust. It’s only natural. They want to know what you can do for them and what it will be like to work with you. So, tell them. Tell your story. Tell your story in your marketing materials. Tell your story to people who…
You’ve got a situation. A problem, something you need or want and you can’t figure out how to get it. You’re confused and frustrated and don’t know what to do. We have a situation like this in our family right now. A close relative is ill and we’re trying to sort out the medical, legal, and financial options. It’s all been a bit overwhelming. When you have a problem and you don’t know what to…
If you’d like a mind-numbingly simple way to get more clients, read on my fellow legal peep. I think you’re going to like this idea. It will work for just about any type of practice or practice area and you can start using it immediately. And, did I mention it was simple? All you need to do is create a one-page letter, form, card, web page or email that says: “Please send me free information…
‘Productivity Shame’ is the feeling that you haven’t done enough. You haven’t accomplished enough, you didn’t work hard enough, you’re not good enough. In part, it’s caused by believing you “should” accomplish at a certain level or pace. You should work as hard as others do and accomplish as much as they do, and if you don’t, you’re weak and ineffectual. So, we push ourselves to do more than we’re able to do and set…
Some attorneys don’t do any marketing. Not in the way most people think of it. They don’t have a website, write a newsletter, do social media, create presentations, or advertise. They don’t network, do interviews, or stay in touch with their former clients. And yet they have a thriving practice. More business than they can handle. They may have done some marketing early in their career, or when they started their own practice, but they…
Your clients and prospects see lawyers at work on TV and in the movies and think this is a realistic depiction of what lawyers do. They might be a bit disappointed to learn that our work isn’t glamorous and problems don’t get solved in 42 minutes, but they are curious about what lawyers do. If you’re looking for ideas to write about in your newsletter or blog, educate your readers about the “legal industry” and…
I’ve tried keeping a journal and find it useful (and fun) to record my thoughts but the habit hasn’t stuck. I’d like to try again and may have found a way to do that. There’s a new breed of note taking apps (Roam, Obsidian, and others) and I’m trying out one of them. One feature is a “daily notes” page that automatically appears (unless you turn off that feature), with the date and plenty of…