The problem with writing a newsletter is you’re writing a newsletter and that takes a lot of time. An hour or two every week, or every month, is more time than most attorneys have available or are willing to commit.
The Attorney Marketing Center
The Attorney Marketing Center blog, published by The Attorney Marketing Center, focuses on practical strategies for lawyers to enhance their client communication, marketing, and retention efforts. It covers topics such as transparent fee discussions, effective content creation based on frequently asked questions, client retention planning, and collaborative approaches to competition among attorneys. The blog also addresses the importance of empathy in client relationships and offers advice on building a sustainable legal practice through clear communication, marketing tactics, and relationship management. It aims to help attorneys earn more and work less by improving how they connect with clients and prospects.
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Latest from The Attorney Marketing Center
Your clients are dying
By David Ward
They’re human, or managed by humans, and humans die. Or retire. Or get sick and can no longer run their business. Or go broke and no longer have a business.
No matter how good you are at what you do,…
The simplest way to get people to know, like, trust… and hire you
By David Ward
In my last post, I talked about 3 keys to getting more referrals, the essence of which is teaching clients and prospects and business contacts about you and your work. The more they know about how you help people,…
3 keys to getting referrals that aren’t ’staying in touch’
By David Ward
Yes, of course, stay in touch. It’s the simplest and, dollar-for-dollar most effective way to get referrals from clients, prospects, and professional (and personal) contacts.
Repeat business, too.
It’s simple because email makes it so.
It’s effective because hearing from…
Put this at the end of your newsletter
By David Ward
Attorneys tend to be aggressive. We like telling people what to do,and clearly, that’s part of the job description, but it can backfire. Because nobody likes being pushed. Even if what they’re being pushed to do, or not do, is in…
Nobody wants to read your newsletter. Write it anyway.
By David Ward
One of the best decisions you can make for growing a law practice is to write a newsletter.
Even if nobody reads it.
The act of writing a newsletter will not only improve your overall client development skills and (eventually)…
Send this email to your clients at the end of their case
By David Ward
We just had some repairs done to our roof. After the job was done, we received a “thank you” email from the owner of the company. I’m sure you send a thank you email or letter to your clients at…
Overnight success usually doesn’t happen overnight
By David Ward
It’s exciting. You start practicing, open an office, get a few clients, and then you get a few more.
Some clients pay you well. Some have good cases. Some days are good. Some, not-so-much.
Your first year or two, it’s…
Go your own way
By David Ward
Why do clients hire you? I don’t mean your services and the outcomes you deliver. Other lawyers in your field do what you do. Why do your clients hire you instead of them?
There are three possible reasons.
The first…
Everything is going to be okay
By David Ward
You owe your clients a duty to give them your honest assessment about their case or situation. If it’s bad, don’t sugarcoat it, you need to tell what they’re up against.
Don’t lie to your clients.
On the other hand,…