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In the 1970s, Louise Lasser starred in a satirical soap opera, Mary Hartman, Mary Hartman. The name was repeated because Producer Norman Lear and the show’s writers believed that dialog in a soap opera was always said twice.  Satire notwithstanding, that’s not much of a stretch. It’s not because soap operas have a lot of time to fill and a set of storylines where not much happens. It’s because repetition is an effective way to…
I don’t know about you but for this lawyer, the hardest part of practicing law is the enervating weight of responsibility we carry. We take on all our client’s problems so they don’t have to. We feel for them, work unendingly to make things better for them, and take bullets for them, because that’s what we do. And that’s on top of our own burdens. We have employees who depend on us. Overhead to meet.…
Last weekend, I went to my first Amazon bookstore. Yes, I got out from behind my computer and actually walked into a real store.  It was nicely laid out, clean, and had an ample supply of books, considering the store’s small footprint.  I didn’t find any of my books on the shelves, however, nor did I expect to. The store primarily carries books from major publishers and I am a self-publisher.  I was approached by…
Actually, this post is about you. Because you are the most important element in your marketing and career. Whether you are a sole practitioner or the head honcho in a big firm, your success is predicated on the total package called “you”. Clients buy you before they buy your services. They are attracted to you, your story, your face, and your message. Yes, they want to know about your experience and your services, but before…
There are those who say we should give away lots of information to show prospective clients how much we know and thus, how much we can do. Others say that we shouldn’t give away our knowledge and experience, that’s what we get paid for. Who’s right? Should we deliver “massive value” via a plethora of blog posts and articles and free seminars, to demonstrate our skills (and generate leads), or should we play it close…
I heard a radio ad for a company selling gold. It offers a free guide to gold investing as a lead magnet. Fine. The spot ends with the tag line: “We promise to add massive value before asking for your business.” What do you think about that proposition? I’ll tell you what I think. I think it sounds weird. And gimmicky. Don’t promise to add value, just do it. When you say that’s what you’re…
I found this quotation today: “My mother is a big believer in being responsible for your own happiness. She always talked about finding joy in small moments and insisted that we stop and take in the beauty of an ordinary day. When I stop the car to make my kids really see a sunset, I hear my mother’s voice and smile.” Jennifer Garner said that. Thank you, Jennifer. It’s a good reminder to stop and…
Recently, I wrote about an interview I read with the founder of a web design studio who spoke about the value of niche marketing. She said what I’ve seen saying since day one. In response to my post, I heard from an attorney asking for clarification. “What is considered a niche?” he asked. “Is a practice area enough of a niche? For example, PI? Or do you need to the dog bit attorney or the…
We’re told that before we start a project (or a career) we need a plan and we need to know what we’re doing. Otherwise, we’re being reckless and inviting failure. Sure. Only that doesn’t work for all of us, at least not all the time. How many times have you just fallen into something, with no plan or reason to believe you will succeed? You took a leap and built your wings on the way…