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One of the best ways to build your law practice is to create content about your field and what you do to help your clients.

Writing articles and blog posts, posting on social media, recording videos and podcasts, and the

Have you ever been asked to lower your fee? (Silly question.) Have you ever seen lawyers offering discounts or promotions and thought you might lose business by holding firm on your fees?

Have you ever been tempted to discount your

You’ve heard me talk about the value of using “fear of loss” in your marketing and that it is usually more effective than speaking to a prospective client’s “desire for gain”. A client or prospect will be more likely to

Many attorneys don’t advertise because they believe it is inappropriate. They consider it overly aggressive, constantly pushing for sales and leads.

There is an alternative. 

Unlike “lead generation advertising” and other forms of marketing featuring a “call to action,” the

We all do it. Scroll through websites and call it research, update our task management system and call it productivity, try different apps and tell ourselves we’ll find one that’s better or faster than what we already use. 

We’re not