A little clickbait-y? Sorry. I know you’re not lazy. You’re busy and don’t have a lot of time for marketing. 

Or you’re just not into it like some lawyers. 

No problem. You don’t have to invest hours (or spend a fortune)…

Have you ever been asked to lower your fee? (Silly question.) Have you ever seen lawyers offering discounts or promotions and thought you might lose business by holding firm on your fees?

Have you ever been tempted to discount your…

Education-based “content” marketing is a long-established method for showing prospective clients you have the knowledge and experience to help them. Writing blog posts and articles, doing seminars and presentations, writing books, creating videos, posting tips on social, and so on,…

You’ve heard me talk about the value of using “fear of loss” in your marketing and that it is usually more effective than speaking to a prospective client’s “desire for gain”. A client or prospect will be more likely to…

Many attorneys don’t advertise because they believe it is inappropriate. They consider it overly aggressive, constantly pushing for sales and leads.

There is an alternative. 

Unlike “lead generation advertising” and other forms of marketing featuring a “call to action,” the…

Your phone rings. A prospective client has a few questions or wants to make an appointment. He wasn’t a referral, didn’t see your ad or article, didn’t hear you interviewed, doesn’t follow you on social media, and hasn’t met you.…

We all do it. Scroll through websites and call it research, update our task management system and call it productivity, try different apps and tell ourselves we’ll find one that’s better or faster than what we already use. 

We’re not…