No matter what your practice areas or type of practice, if you don’t have a blog, or you only post occasionally, you should reconsider your strategy and in this post, I’ll tell you why.
I’ll start by telling you that,
No matter what your practice areas or type of practice, if you don’t have a blog, or you only post occasionally, you should reconsider your strategy and in this post, I’ll tell you why.
I’ll start by telling you that,…
One of the best ways to build your law practice is to create content about your field and what you do to help your clients.
Writing articles and blog posts, posting on social media, recording videos and podcasts, and the…
A little clickbait-y? Sorry. I know you’re not lazy. You’re busy and don’t have a lot of time for marketing.
Or you’re just not into it like some lawyers.
No problem. You don’t have to invest hours (or spend a fortune)…
Have you ever been asked to lower your fee? (Silly question.) Have you ever seen lawyers offering discounts or promotions and thought you might lose business by holding firm on your fees?
Have you ever been tempted to discount your…
Education-based “content” marketing is a long-established method for showing prospective clients you have the knowledge and experience to help them. Writing blog posts and articles, doing seminars and presentations, writing books, creating videos, posting tips on social, and so on,…
You’ve heard me talk about the value of using “fear of loss” in your marketing and that it is usually more effective than speaking to a prospective client’s “desire for gain”. A client or prospect will be more likely to…
Many attorneys don’t advertise because they believe it is inappropriate. They consider it overly aggressive, constantly pushing for sales and leads.
There is an alternative.
Unlike “lead generation advertising” and other forms of marketing featuring a “call to action,” the…
Your phone rings. A prospective client has a few questions or wants to make an appointment. He wasn’t a referral, didn’t see your ad or article, didn’t hear you interviewed, doesn’t follow you on social media, and hasn’t met you.…
We all do it. Scroll through websites and call it research, update our task management system and call it productivity, try different apps and tell ourselves we’ll find one that’s better or faster than what we already use.
We’re not…
Busy season? Do lawyers have busy seasons? Sure. It may not be a certain time of the year, but lawyers clearly have times when they have more work than other times.
Lots of work, new clients signing up, trials, meetings,…