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David Ward

Latest from The Attorney Marketing Center

I’m trying time blocking again. I hate it but hear so many people having excellent results with it I have to try again. But I’m being gentle, lest my perfectionism kick in and kick me in the groin. I’ve watched videos to see how others do it, and try not to grimace at how easy they make it look. I’ve picked up some good ideas and am trying them as we speak. If you don’t…
When you have a big backlog of things to do, when your lists are out of control, when you feel out of control, as mentioned in yesterday’s post, the first step is to do a brain dump. Get everything out of your head and onto one big list. The next step is to cut that list down to size and to do that, you have to recognize that not everything on your list has…
If you have too much to do and don’t know where to start, the first step, according to David Allen’s Getting Things Done method, is to do a brain dump. Get everything out of your head and onto a list—everything you need to do or want to do, all of your ideas and obligations, everything you can think of that might be in your way of achieving your goals. If you keep things in your…
Have you ever been reading an email or a blog post and forgotten who wrote it? That’s the 98%. Most lawyers who create content fall into that category. Forgettable. The 2% are the ones people notice and remember. They’re also the ones people buy from and tell their friends about. The rest fade into the woodwork. Because they all look the same. They talk about the same subjects, use the same examples, and measure the…
You’re new. Or venturing into a new practice area or market. You want clients to hire you but you don’t have enough (or any) experience with the issues they present. How do you show them you can do the job? The key: confidence. That’s what they’ll buy. If you look and sound like you can do the job, you’ll at least be in the running. Am I saying you can fake it? Yes, and no.…
You’ve got an event coming up—a seminar, webinar, chat, podcast, meet up, question-and-answer session—and you want more people to show up. Normally, you would send out an email or post on social and invite everyone. And that’s fine. But if you want to get more people to join you, more people watching or listening or participating, more people not only tuning in but paying attention, instead of sending a mass invite, send a PERSONALIZED message.…
A marketing consultant recommends that solo business owners (or lawyers) allocate 4 hours per week to marketing. You can get a lot done in 4 hours, she says. I agree. But what if you don’t have 4 hours to spare? And what if you don’t know what you’re doing, don’t like marketing, and don’t want the expense or bother of outsourcing it? Are you screwed? Should you give up and get a job? No, and…
I’ve been guilty of this myself. Creating a list of things I need to do each day, a collection of must-do’s and should-do’s and want-to-do’s, and rarely completely everything. I would get the urgent stuff done but not necessarily get the most important stuff done, or even work on it. And that was the problem. I didn’t leave myself enough time to do “deep work” because there is a never-ending line up of other things…
What’s on your bucket list, your dream board, your list of someday/maybes? What projects have you been avoiding because they’re too big or you don’t have the time or you don’t what to do? What would you love to do but have avoided because it’s important to you and you’re afraid you might mess up? How about giving it a go? If you’ve tried before and lost your way, how about trying again? It’s not…
Most people who use a task management app or system separate their Areas of Focus (or Areas of Responsibility), so that when they’re working, they only see their list of work-related tasks, and when they’re not working, they see tasks or errands related to their personal life. Many people use just two top-level categories—work and personal. Others break down their responsibilities into narrower categories. I have 3 businesses and separate my tasks according to which…