FBI hostage negotiators supposedly use a strategy that makes hostage-takers more likely to cooperate. The idea is that people are more apt to agree with something we propose when we affirmatively give them permission to say ‘no’.

You can use…

I’ve done a lot of interviews and I’m looking forward to doing more. They are easy to do, bring high quality traffic to my site, and I enjoy doing them. If you’re looking for a simple and effective marketing method,…

Is it better for each lawyer in the firm to write their own newsletter or to have one newsletter for the firm with each lawyer contributing thereto?

Having one newsletter means each attorney has less writing to do. Once a…

It’s not clickbait. These two questions are the key to your future.

The questions are simple. The answers, not so much. The answers require some thinking and introspection, maybe some praying, and a willingnes to be completely honest with yourself.…

Do you need more than one website? Most lawyers and law firms don’t. But there are several reasons to at least consider the benefits of having additional sites.

If you do PPC ads or SEO and target highly competitive keywords,…

Many attorneys are uncomfortable with marketing. Or at least certain aspects of it. They don’t like networking, writing, or talking to people about referrals. They don’t like doing interviews or presentations. They don’t like advertising, generating traffic, or buying leads.…

You have a goal for this year. Nice. I hope it puts a big smile on your face when you think about it.

Now, stop thinking about it.

The goal has served its purpose. It caused you to decide what…