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By: The Attorney Marketing Center

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David Ward

Latest from The Attorney Marketing Center

When you’re out of ideas to write about in your blog or newsletter, there’s no need to panic. You can write about almost anything. Let’s say you’re in the market for a new computer. You’ve looked at the options, compared brands, found answers to lots of questions, and made some decisions. You may have ruled out certain brands or operating systems or options. You may have chosen your next machine. Why not write about that?…
Franklin Roosevelt said, “Do something. If it works, do more of it. If it doesn’t, do something else.” Splendid advice. Too often, we try to fix what’s not working. Too often, that’s not the best use of our time. So, ask yourself, What’s working for me right now? What am I doing well? And do more of it. Because what’s working well will probably continue to do so. Because the more you do something, the…
For many lawyers, marketing is something they have to do, so they do it. But they don’t like it. If you’re among them, imagine what it would be like if you loved marketing and didn’t have to force yourself to do it. You’d do more of it, wouldn’t you? You’d get better at it. You’d be able to do it more quickly. And you’d get better results. Sound like a plan? Okay, a few thoughts…
“Follow-up to our call,” is not the most effective subject line in a follow-up email to someone you just met or spoke to. You want them to open the email immediately, if not sooner as my grandfather used to say. The subject line should make them curious and/or promise a benefit, or otherwise get their attention. Depending on the circumstances, you might use something akin to one of these: “You asked for a copy of…
Email marketing and newsletter concept. Hand of man sending message and laptop with e-mail icon
Email marketing and newsletter concept. Hand of man sending message and laptop with e-mail icon
Most professional services marketing is done a few minutes at a time. We make a call, we write an email, we jot down notes for our next article. Sure, we also spend hours writing articles, delivering presentations, and meeting prospective clients and referral sources, but in the aggregate, most of our marketing is done in small snippets of time. Which means we could do a lot more of it. Between appointments, meetings, court appearances, drafting…
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You have contacts you want to stay in touch with. Clients, former clients, referral sources, prospective clients, centers of influence in your niche, and so on. When you first met them or connected with them, you may have scheduled follow-up dates and stayed in touch. But you got busy, you forgot about them, or you ran out of things to talk about. What can you do? First, create a “hot list” of no more than…
You didn’t sign up any new clients today. You didn’t settle any cases or close any deals. You didn’t deposit any money. Bad day? Not necessarily. Robert Louis Stevenson said, “Don’t judge each day by the harvest you reap, but by the seeds you plant.” What did you do to connect with clients or prospects today? How much content did you create? What did you do to get your name in front of bloggers, podcasters,…
Information overload is clearly a thing. According to a 2014 study by UC San Diego, each day we spend an average of 11.8 hours consuming media on our devices, the equivalent of 174 full newspaper’s worth of information. That’s approximately 113,000 words per day, and this is increasing 2.4% each year. So it’s not surprising to hear many people tell those of us who write a blog or a newsletter or produce videos or other…
I see you. You’re sitting in front of your computer trying to come up with something to write for your blog or newsletter. And you’re stumped. The well is dry, you’ve got other things to do, and you don’t want to spend all day staring at the ceiling. No, I’m not going to lecture you about keeping a running list of ideas. Instead, I’m going to come to your rescue and give you your next…
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Remember your first day of school? You were scared, you didn’t know anybody, and you didn’t know what was going to happen or what was expected of you. You may have wanted to go home. To some extent, your new clients feel the same way. They’re nervous about their case, they don’t know you, and they don’t know what’s going to happen. Part of your job is to alleviate their fears and doubts and make…