Lawyers tend to write articles and documents and memos and cover letters and emails… that are too long. They seek completeness and accuracy and to persuade someone of something, but often wind up doing anything but. Their writing is often
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Education-based marketing
One of the best ways to market your legal services is to teach clients and prospects about the law. That’s what they want to know when they go to a search engine or click a link. They want to know…
How to get more prospects and clients to say ‘yes’
You’re in the risk mitigation business. You help your clients avoid or prevent risk and lessen the consequences when something goes wrong. The safer a client or prospect feels about the advice you provide them, the more likely they are to…
How do you know what prospective clients really want?
Sure, you can ask them. During a meeting or consultation or over coffee. You can also look at their website or blog, read their book, listen to their presentation or interviews, or send them a survey or questionnaire.
The problem is,…
Winning
Okay, maybe you’re not the best lawyer in town. Other lawyers have better skills, more experience, a better track record, deeper pockets, more charisma, and better connections. They look better, smell better, and have a boatload of energy.
How can…
Tell ‘em about the client who said no
Or waited too long to say yes and got burned. Or hired a lawyer with less experience and lost the case. Or didn’t follow your advice and had to spend thousands more to have you fix it.
Your words of…
Your practice grows faster when you do THIS…
For years, I’ve been saying that it only takes 15 minutes a day to market a law practice successfully. I’ve said that because if I said “one hour” you probably wouldn’t do it, and also, because it’s true.
15 minutes…
Study success
Jim Rohn said, “If you want to become more successful, study success.”
How do you do that? By studying successful people. People who have accomplished what you want to accomplish. People who inspire you. People you would like to learn…
Shrek would have made a good lawyer
On the outside, Shrek was tough and scary. A monster who could slay dragons and vanquish villains. On the inside, he was gentle and kind.
Your clients want you to be Shrek on the outside, fighting their enemies, protecting them,…
Why social media marketing doesn’t work
Many attorneys do extremely well with social media marketing. It doesn’t work for me, however, because I don’t like and don’t do it.
I could learn. Force myself. But life is too short to do things we don’t enjoy, and…