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By: The Attorney Marketing Center

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David Ward

Latest from The Attorney Marketing Center

You’re not that important and neither am I. Most people don’t think about us or care about how we feel. Most of our blog posts and articles won’t get any comments, shares, or likes. Most of the work we do will be forgotten soon after we complete it. Most of our clients won’t send us referrals, testimonials, or thank you’s. And that’s okay. It’s okay because that’s the way it is and it has to…
If you ever watched the campy 1960’s TV series Lost in Space, you may recall one of Dr. Smith’s signature expressions. If not, perhaps you recall the old Verizon TV commercials where the spokesman walked around town, speaking on the phone, repeatedly asking the other party, “Can you hear me now?” What do these two have in common? Right, the pain. The Verizon spots dramatized the biggest pain point for customers of other carriers, poor…
When you first opened your practice, no doubt you notified everyone you knew. You told them what kinds of cases and clients you would be handling, gave them your contact information, invited them to visit your website, encouraged them to follow you on social media, and asked them to keep you in mind if they need your help or know someone who does. And maybe you got some business that way. But for most new…
If you believe that success depends on working harder than everyone else, pushing through every problem, and never giving up, you’ve got a rough road ahead of you. And I’m not sure that road has the destination you’re looking for. The existential “do or die” attitude may work for some people some of the time, but as a way of life, “die” is probably the more likely outcome than “do”. Because the stress can kill…
Meeting new people is easy, even from home. With a simple email, you can approach people you don’t know and begin a relationship that can lead to referrals, marketing alliances, traffic to your site, sign-ups for your list, and more. What do you write in this email? Tell them how you found them. Say something nice about their website or blog, article, or video, or about their story. Tell them something you have in common.…
William Howard Taft said, “Don’t write so that you can be understood, write so that you can’t be misunderstood.” Clarity is key to effective writing. That’s true for legal documents, demand letters, presentations, articles, and just about everything else we write. When you write a blog post, email, or ad, the headline or subject line must instantly communicate what your article or ad is all about. If you want them to open your email or…
If you want to drive yourself crazy, look at the number of email “unsubscribes” you get each week. Yeah, don’t do that. People come and people go. Don’t obsess over your numbers. People leave for all kinds of reasons: They satisfied their legal need or their problem went away They thought you did X and didn’t know you really did Y They forgot who you were or that they signed up, (probably because you mail…
Focus is the operative word. Stick with what you know and are good at, and keep doing it. That’s the key to success, isn’t it? P.T. Barnum thought so: “Do not scatter your powers. Engage in one kind of business only, and stick to it faithfully until you succeed, or until your experience shows that you should abandon it. A constant hammering on one nail will generally drive it home at last, so that it…
In a recent webinar, author and memory expert Jim Kwik taught his audience a better way to take notes. First, he recommends hand writing instead of typing. Why? “It’s because you can’t write everything down,” he said. Hand writing, “forces you to add a filter and ask yourself questions about how important something is and how you’ll use it,” he said. This aids understanding and retention. I don’t know that I’m ready to hand…
Look around you. Everywhere you look you see people earning a living, raising a family, and enjoying life. They have a job or own a business or practice, they buy cars and homes, they eat well, they travel, they have fun, and generally speaking, they’re happy. They’re successful. And yet, most of these people aren’t doing anything spectacular. They’re average people doing average things. How do average people become successful? The answer is simple. They…