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Latest from The Attorney Marketing Center

Everyone gets unsolicited email and I’m no exception. It’s usually from complete strangers but sometimes it’s from people I know (or knew), who apparently believe that because I know them, or subscribed to their list at some point or bought something

Many experts tell you to “speak like your prospective clients speak,” mirroring and matching their language, word choices, and style, so they will more easily understand and relate to you. 

They say that most people don’t have a legal background

In marketing legal services, we typically show people something they didn’t know or confirm something they thought they knew. We educate them about the law, the risks, the penalties, the options, and the benefits of taking action, i.e., hiring us. 

I saw a post that said, “Creative people shouldn’t work Monday through Friday, 9 to 5, moving slowly, like a cow who grazes throughout the day. 

Instead, they should work like a lion: 

  • Sit
  • Wait for prey
  • Sprint
  • Eat
  • Rest