I can’t tell you what type of client is right for you and your practice. But you should be able to tell me.
You should be able to describe them in terms of their legal issue, of course, but also
I can’t tell you what type of client is right for you and your practice. But you should be able to tell me.
You should be able to describe them in terms of their legal issue, of course, but also…
You’re not merely good at your job, you’re the best in your marketplace. That should be your mindset and marketing message.
You’re the best lawyer for the job. The only lawyer your clients should choose.
Yes, it borders on arrogant…
A client tells you what they want, but what they want isn’t necessarily what they need.
They tell you they want surgery to repair their medical problem and need money to pay for it. What they need is a second…
Curiosity is one of the most powerful marketing strategies there is. Prospective clients want information about the law, their risks, potential costs, their options, and the best way to handle their situation. That’s why they find your website, watch your presentation,…
There are two kinds of clients in the world: those who have hired attorneys before and those who haven’t. I suggest you focus on the former.
You want to appeal to clients who understand what lawyers can do for them…
A prospective client watches your presentation, reads your ad or email, or talks to you about their case or matter. They see the need and value of your services, they can afford them, they’re interested, but, alas, they don’t sign…
Maybe you don’t like marketing. You find it frustrating, expensive, or a waste of time.
Maybe you don’t like social media, networking, or advertising.
It’s not right for your practice or you’re not good at any of it.
Stop…
There’s a simple way to get more people to read what you write, listen to and engage with your message, and contact you to learn more.
But most lawyers don’t do it. Or do it enough.
Most lawyers do a…
In the 1980s, a lawyer friend and I started a real estate seminar business. We took out full-page ads and invited people to come to our office in the evening to hear about buying real estate with “no money down,”…
It happens. A client is unhappy about something you did or didn’t do and posts a negative review. And those reviews can hurt you.
But bad reviews are a fact of life. No matter how good you are and…