The Attorney Marketing Center

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You know how you find a new app you want to use, only to find (a few days or weeks later) that you prefer the old app? Happens all the time, doesn’t it? The thing is, when you start using the new app, it’s tempting to port all your data to the new app and delete the original. Yeah, don’t do that. Keep using both apps, in parallel, until you’re sure the new app is…
An article at ProBlogger.com encourages us to “sound more human” in our writing and offers 10 tips for doing that. “Use more contractions” is good advice for lawyers who tend to write more formally than most humans. Same goes for “Use shorter, simpler, clearer words.” Indubitably. Also important for lawyers is to avoid using jargon. Don’t “tortuously interfere” with someone when you can simply trash talk them. We’re told to proofread before we publish, and…
Ah, the joy of getting a bad review. And by joy, I mean blood-boiling anger and massive regret that you ever met, let alone helped that ingrate of a client. You worked your assimus maximus off for them and they tell the world you’re mean or incompetent or didn’t deliver what you promised. Hold my beer.  A negative review isn’t always the kiss of death, but it’s clearly not good for business. Do you ignore…
Content marketing is a simple concept. You write or record something that educates your target market about legal problems and solutions and thus show them what you do and how you can help them. This brings you more traffic, more subscribers, more followers, more new clients, repeat clients, and referrals. You can use articles, blog posts, newsletters, podcasts, video channels, social media, and other means to disseminate your content. Sounds good, right, but producing a…
Writing my blog post/newsletter is a well-established habit for me. I’ve been doing it for years and never have to remind myself, it’s just something I sit down and do. It’s a sticky habit. I have another habit that was sticky but has come unstuck. For a long time, I took a walk 6 days per week. Then I missed several days and had trouble getting back to it. I’m back to doing a short…
In the pantheon of bad marketing advice, is the notion that telling prospective clients about your experience and your services is enough to persuade people to choose you. Because it’s not. They’re important. A client wants to know what you offer and what you can do for them, and you need to tell them, but if that’s all you tell them, if you give them just the facts, you’re not giving them enough to make…
I’m talking about time you designate exclusively for marketing and nothing else. The time you spend calling or emailing former clients, to say hello or share information you think might interest them. The time you spend reading about marketing, sales, advertising, psychology, or personal development. The time you spend connecting with professional contacts, to discuss helping each other with referrals, list building, or to share ideas. The time you spend writing articles, blog posts, or…
Many attorneys are transactional. They get a case or client, do the work, get paid, and wait for the next case or client to show up. They wait for their clients and prospects to contact them if they have another matter, a question, or know someone who might need help. These attorneys know they do good work and expect that this is enough to get repeat business and referrals. Often it is. But not often…
There are lots of ways to build a law practice, but if I had to name just three, here’s what I’d choose: (1) A content-rich website that attracts traffic and persuades visitors to contact me to make an appointment or ask questions and subscribe to my list so I can stay in touch with them. That website would educate prospective clients about legal problems and solutions, tell them what I do and how I can…
I was willing to wait for the results to come in the mail but my father (attorney) wanted to know if his son had passed and didn’t want to wait. He drove downtown, to the Daily Journal newspaper office, where the results were posted in a street-level window. I remember getting his call, telling me the good news. I think he was more excited than I was. Actually, I felt relief more than excitement. Relieved…