The Attorney Marketing Center

Latest from The Attorney Marketing Center - Page 2

The prevailing wisdom is that, “all things being equal, clients prefer to hire lawyers they know, like and trust.” How do they know they’ll like a particular lawyer before they hire them? They read reviews and testimonials that attest to the lawyer being “nice” or having a great personality or going out of their way to help them. They get feedback from someone who referred said lawyer. Or they size up the lawyer when they…
You don’t like marketing. You don’t want to network, build a list, write or speak or do anything on social media. You’re willing to do something, as long as it doesn’t take a lot of time or money or require you to do anything that makes you uncomfortable. What can you do? Go old school, 21st century style: (1) Set up a one-page website that identifies what you do and how to contact you. If…
I caught the tail end of an interview recently. The reporter asked an expert about the election and the expert used an expression that caught my attention: “The best possible outcome vs. the best outcome possible.” You want to win everything (best possible outcome) but you have to accept the best outcome possible–under the circumstances. As a lawyer, you want to win every case but you can have a successful career if you win a…
I predict my side will win and this will be good for our country. If I’m wrong and the other side wins, I predict bad things will happen. I predict everything is about to get even messier and we are unlikely to know the results any time soon. I predict that some polling firms and media outlets are going to radically change their methods, but most won’t, at least until enough people stop listening to…
When I started practicing I hated marketing. Primarily because it didn’t work. It didn’t work because I didn’t know what I was doing, I spent money I didn’t have, and everything I did seemed like a colossal waste of time. It wasn’t fun. I kept plugging away and eventually found a few things I was good at, notably, getting referrals. I was able to build a big practice, primarily through referrals from my clients and…
What you focus on grows (and improves). So it makes sense to pay attention to the tools and resources that help you build and manage your practice. Make a list of your marketing assets. Start with your clients. Yes, all of them, past and present. Each client can bring you repeat business and referrals. They can promote your content and events, send traffic to your website, provide testimonials and reviews, introduce you to other professionals…
You’re working on a presentation, paper, article, brief or book. You’re about to have a conversation with a client or prospect, negotiate a contract or address a jury. You’re writing an email for your newsletter or to someone you’d like to meet. Any time you have a message to communicate, there are two things you need to know first: Your audience. Who are they and what do you know about them and their situation? What’s…
Is there anything better than a glowing testimonial or review from a happy client? Sometimes, there is. An endorsement from an influential leader in your target market can enhance your status in that market and bring you a lot of clients. When you say you’re good at your job, people can doubt you. When a lawyer you’ve worked with (or opposed) says you’re good, that’s a different story. Endorsements from a fellow professional, business executive,…
What can you do if you want to get your name in front of prospective clients but you don’t have a list? What can you do if you want to start a newsletter, blog, or video channel but you don’t have a list? What can you do if you want to speak to groups of prospective clients but you don’t have a list? The answer is simple. Find people who have a list and align…
If you don’t promote your legal services, you run the risk of losing business to attorneys who promote theirs. If you only promote your legal services, however, you run the risk that some people will tune you out. Yes, repetition of your marketing message is important. But if someone doesn’t have a legal problem right now, they may stop listening (reading) when you talk about what your services can do for them. That’s why you…