One of the best decisions you can make for growing a law practice is to write a newsletter.
Even if nobody reads it.
The act of writing a newsletter will not only improve your overall client development skills and (eventually)
The Attorney Marketing Center
The Attorney Marketing Center blog, published by The Attorney Marketing Center, focuses on practical strategies for lawyers to enhance their client communication, marketing, and retention efforts. It covers topics such as transparent fee discussions, effective content creation based on frequently asked questions, client retention planning, and collaborative approaches to competition among attorneys. The blog also addresses the importance of empathy in client relationships and offers advice on building a sustainable legal practice through clear communication, marketing tactics, and relationship management. It aims to help attorneys earn more and work less by improving how they connect with clients and prospects.
Latest from The Attorney Marketing Center - Page 2
Send this email to your clients at the end of their case
By David Ward
We just had some repairs done to our roof. After the job was done, we received a “thank you” email from the owner of the company. I’m sure you send a thank you email or letter to your clients at…
Overnight success usually doesn’t happen overnight
By David Ward
It’s exciting. You start practicing, open an office, get a few clients, and then you get a few more.
Some clients pay you well. Some have good cases. Some days are good. Some, not-so-much.
Your first year or two, it’s…
Go your own way
By David Ward
Why do clients hire you? I don’t mean your services and the outcomes you deliver. Other lawyers in your field do what you do. Why do your clients hire you instead of them?
There are three possible reasons.
The first…
Everything is going to be okay
By David Ward
You owe your clients a duty to give them your honest assessment about their case or situation. If it’s bad, don’t sugarcoat it, you need to tell what they’re up against.
Don’t lie to your clients.
On the other hand,…
Superman didn’t go to law school
By David Ward
Superman had his Kryptonite, but otherwise, he could do almost anything.
But he didn’t know everything.
And yet our clients think we do know everything. Or think we should.
Which is why some lawyers avoid telling their clients they don’t…
Creative marketing for attorneys
By David Ward
My father was an attorney and before he went into private practice, he worked in-house for a mid-sized company. Every summer, the company sponsored a picnic for employees and their families, customers, and business contacts. They grilled hamburgers and hot…
I wish I had done this sooner
By David Ward
If you’re like me, and you are, more than once in your life you’ve said to yourself, “I wish I had started this sooner.”
It might have been a diet, a productivity method, a new habit or approach, or anything…
Legal fees: Are you being paid what you’re worth?
By David Ward
When it comes to setting your fees, you have three options. The first option is to charge fees based on what you want to be paid, which may or may not be the amount you are worth.
When you do…
The danger of being too good at your job
By David Ward
The client tells you about their problem, you ask a few questions and immediately know the solution. You have the knowledge, experience, and skills needed to do the job.
You’ve seen their issue many times before, handled this type of case…