Lawyers use a lot of checklists, don’t we? We figure out the steps, the best order to do them, and get to work. When we tick all the boxes or complete all the steps, we know we have left nothing
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Flexible task planning
We all have good days and bad days. Busy days and days we don’t get a lot done. Days when we’re full of energy and days when we need a nap.
So, why do we plan our days assuming we’ll always…
I don’t have time for marketing
A lot of lawyers say that. How about you?
If you do, does this mean you have more work than you can handle and don’t want any more? You’re good.
Great. Live long and prosper.
But before you declare yourself “done”…
Think big. Really big.
Are you growing as fast as you’d like? Or do you want to get bigger results? Much bigger. So big, every day is exciting?
It’s up to you.
If you want to earn a lot more this year than last…
Why you need a story diary
You are a storyteller. You tell them to friends, colleagues, clients, and juries. You put them in blog posts, articles, and presentations. You use them to make a point or share a light moment.
Stories are how humans connect with each…
Make it easier for clients to say ‘yes’
According to a number of studies, giving customers too many options makes it less likely they will buy anything. In one oft-cited experiment, grocery shoppers were given the choice of a dozen flavors of jam to choose during a promotion.…
Look for the pony
There’s an old joke about a boy who fell into a big stinky pile of dung. Instead of trying to escape, he dives headfirst into it and stays there, splashing around. When he finally extricates himself, he’s asked why he…
A proven way to get more newsletter subscribers and seminar attendees
The theory is that people sign up for your newsletter or attend your seminar or other event because they want to learn your wisdom, ideas, and advice. Or they want to know more about what you do and how you…
Writing prompts for a lawyer bio
At some point, you may want to update the About page on your website or write a bio you can use in your other areas of your marketing. One place to start is to ask ai to provide you with questions…
Why did your new client choose you?
Wouldn’t it be good to know the reason(s) your clients chose you instead of another lawyer or firm?
I’ll answer for you: you bet.
In fact, wouldn’t it be helpful to know why they hired an attorney at all, instead…