When it comes to setting your fees, you have three options. The first option is to charge fees based on what you want to be paid, which may or may not be the amount you are worth.
When you do
The Attorney Marketing Center
The Attorney Marketing Center blog, published by The Attorney Marketing Center, focuses on practical strategies for lawyers to enhance their client communication, marketing, and retention efforts. It covers topics such as transparent fee discussions, effective content creation based on frequently asked questions, client retention planning, and collaborative approaches to competition among attorneys. The blog also addresses the importance of empathy in client relationships and offers advice on building a sustainable legal practice through clear communication, marketing tactics, and relationship management. It aims to help attorneys earn more and work less by improving how they connect with clients and prospects.
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The danger of being too good at your job
By David Ward
The client tells you about their problem, you ask a few questions and immediately know the solution. You have the knowledge, experience, and skills needed to do the job.
You’ve seen their issue many times before, handled this type of case…
If Rod Serling narrated your marketing story
By David Ward
A picture of two attorneys. The first attorney works hard at marketing. They talk to a lot of people, share good content on a blog or in a newsletter or on social media, advertise or network to meet more people…
Overcoming marketing overwhelm
By David Ward
You’ve read the books and blogs, watched videos about marketing professional services, attended seminars, listened to podcasts, and subscribed to more than a few newsletters about legal marketing.
You have a long list of ideas, things to do to bring…
Promote trial
By David Ward
No, not that kind of trial. Trial as in the way many apps are sold in the App store: “Download our app and try it before you buy it”. Customers try the app, see how it works, decide they like…
How to create a marketing plan that works for you
By David Ward
So much to do, so little time to do it. You may not like it, or be good at it, but you realize that marketing is critical for attorneys and you need to do it.
And you need a plan…
Would you take medical advice from a physician who smokes?
By David Ward
Would you follow the advice of a medical doctor who smokes cigarettes? Years ago, maybe. Today, you’d hesitate to listen to someone who should know better. I know I would.
I thought about that yesterday when I went to a…
Bad marketing advice for attorneys
By David Ward
“Stop talking about yourself”. That’s the advice we’re often told about marketing, but I don’t agree with it. Most lawyers need to talk about themself more, not less.
But there is a limit.
If you added a new article to…
Content marketing: is it right for your practice?
By David Ward
Content marketing is a simple and effective way to market legal services. It helps prospects and the people who can refer them to find you, through search and sharing, shows them what you do and how you can help them,…
Pulling is better than pushing
By David Ward
There are times when you need to push a client to do something or stop doing something. There’s a deadline approaching, they’re dragging their feet and need to make a decision about something, new facts have come to light they…