A picture of two attorneys. The first attorney works hard at marketing. They talk to a lot of people, share good content on a blog or in a newsletter or on social media, advertise or network to meet more people
The Attorney Marketing Center
Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter
Latest from The Attorney Marketing Center - Page 3
Overcoming marketing overwhelm
By David Ward
You’ve read the books and blogs, watched videos about marketing professional services, attended seminars, listened to podcasts, and subscribed to more than a few newsletters about legal marketing.
You have a long list of ideas, things to do to bring…
Promote trial
By David Ward
No, not that kind of trial. Trial as in the way many apps are sold in the App store: “Download our app and try it before you buy it”. Customers try the app, see how it works, decide they like…
How to create a marketing plan that works for you
By David Ward
So much to do, so little time to do it. You may not like it, or be good at it, but you realize that marketing is critical for attorneys and you need to do it.
And you need a plan…
Would you take medical advice from a physician who smokes?
By David Ward
Would you follow the advice of a medical doctor who smokes cigarettes? Years ago, maybe. Today, you’d hesitate to listen to someone who should know better. I know I would.
I thought about that yesterday when I went to a…
Bad marketing advice for attorneys
By David Ward
“Stop talking about yourself”. That’s the advice we’re often told about marketing, but I don’t agree with it. Most lawyers need to talk about themself more, not less.
But there is a limit.
If you added a new article to…
Content marketing: is it right for your practice?
By David Ward
Content marketing is a simple and effective way to market legal services. It helps prospects and the people who can refer them to find you, through search and sharing, shows them what you do and how you can help them,…
Pulling is better than pushing
By David Ward
There are times when you need to push a client to do something or stop doing something. There’s a deadline approaching, they’re dragging their feet and need to make a decision about something, new facts have come to light they…
What do you say to a client who tries to negotiate your fee?
By David Ward
You make it clear you don’t reduce or negotiate fees, ask questions about what they want or need, and suggest looking for ways to adjust the size and scope of the engagement. You give them a path to getting the…
Do you have a ‘client loyalty plan’? Should you?
By David Ward
It sounds like a great idea, doesn’t it? Encourage first-time clients to hire you again, occasional clients to hire you more often. A plan that helps you increase revenue and decrease the expense and effort of attracting new clients–what lawyer…