Open a new tab right now and open up your firm’s social media accounts. Don’t just pull up one — open everything you have, including Facebook, Instagram, and Twitter. Now, look at your most recent post. How old is it? Let us guess: It’s older than you’d like to admit.
Hundreds of law firms neglect their social media accounts, and every single one of them is stabbing their own company in the back. You might not feel the wound yet, but trust us, it’s there. Your firm is bleeding potential clients.
The first thing people wonder when they pull up a neglected social media account is, “Is this place even open?” In a worst-case scenario, they do a bit of scrolling, decide you’ve probably closed your doors, and move on. In a best-case scenario, they figure out you’re open but still don’t call because the neglect makes your firm appear disorganized and inattentive.
So, how can you bring your social media accounts back to life and turn this weakness into an asset? Creating a schedule and posting consistently is the easiest way! We suggest that our clients post every single day. (If that seems overwhelming, you can contact our team for help!).
- This does mean that sometimes your posts will get repetitive, but repetition isn’t a bad thing. In fact, it’s an asset! Posting about the same blog five days in a row (in different ways, of course) or sharing the same podcast each week guarantees three things:
- More people will see your posts. Social media is controlled by algorithms, so your followers won’t see everything you put out. It may take three posts to reach everyone.
- Your firm will look open again. Posting every day makes you appear engaged and relevant, which is exactly what potential clients want.
Your message will build over time. The more consistent and repetitive your posts are, the more effectively you can drill your specializations into your followers’ heads. This will reinforce your position as an expert in your field.
Ultimately, consistency guarantees that your followers will remember you and know what to remember you FOR. It’s the best way to stop the bleeding and get your marketing back on track.