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Get Excited: Some Cool New Features Are Coming to LinkedIn

By Stefanie M. Marrone on April 23, 2021
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There are some new cool features coming to LinkedIn soon of which you should take note.

  • Video cover image on individual and company profiles. This is a great way to introduce yourself to your connections and followers with a short video. Note that company pages will also have the option to upload a cover video as well – there’s so much you can do there to brand your organization.
  • The addition of a gender pronoun field on profiles.
  • A dedicated service page for profiles – this is ideal for freelancers.
  • The addition of audio features similar to Clubhouse.
  • Creator mode for profiles, which will enable you to position your content and featured section higher on your profile and leverage the follow button
  • Ability to display LinkedIn live video in the background banner space of the creator’s profile.
  • LinkedIn Events (from a Company Page) is getting majorly enhanced with polls, speaker links, advertising options, registration, email collection and the automatic notification to your page followers.
  • A my Company tab on company pages which is designed to increase employee engagement. The tab will include:
    • Employee milestones
    • New hires
    • Company posts
    • Post highlights
    • Employee activities
    • Trending employee content

Which one of these updates are you most excited for?

I am personally most excited about the My Company tab for company pages, which is going to greatly enhance company content and engagement.

Photo of Stefanie M. Marrone Stefanie M. Marrone

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external…

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

Read more about Stefanie M. MarroneEmailStefanie's Linkedin ProfileStefanie's Twitter ProfileStefanie's Facebook Profile
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    The Social Media Butterfly
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