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Get Excited: Some Cool New Features Are Coming to LinkedIn

By Stefanie M. Marrone on April 23, 2021
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There are some new cool features coming to LinkedIn soon of which you should take note.

  • Video cover image on individual and company profiles. This is a great way to introduce yourself to your connections and followers with a short video. Note that company pages will also have the option to upload a cover video as well – there’s so much you can do there to brand your organization.
  • The addition of a gender pronoun field on profiles.
  • A dedicated service page for profiles – this is ideal for freelancers.
  • The addition of audio features similar to Clubhouse.
  • Creator mode for profiles, which will enable you to position your content and featured section higher on your profile and leverage the follow button
  • Ability to display LinkedIn live video in the background banner space of the creator’s profile.
  • LinkedIn Events (from a Company Page) is getting majorly enhanced with polls, speaker links, advertising options, registration, email collection and the automatic notification to your page followers.
  • A my Company tab on company pages which is designed to increase employee engagement. The tab will include:
    • Employee milestones
    • New hires
    • Company posts
    • Post highlights
    • Employee activities
    • Trending employee content

Which one of these updates are you most excited for?

I am personally most excited about the My Company tab for company pages, which is going to greatly enhance company content and engagement.

Photo of Stefanie M. Marrone Stefanie M. Marrone

Stefanie Marrone is a business development, marketing and personal branding strategist who helps companies and professionals build their brands, strengthen relationships and create new opportunities. She advises clients on business development, LinkedIn strategy, content marketing, thought leadership, social media and professional visibility, drawing…

Stefanie Marrone is a business development, marketing and personal branding strategist who helps companies and professionals build their brands, strengthen relationships and create new opportunities. She advises clients on business development, LinkedIn strategy, content marketing, thought leadership, social media and professional visibility, drawing on her experience leading marketing and business development initiatives at some of the world’s leading professional services firms. Stefanie is a frequent speaker and trainer and the founder of the Social Media Butterfly, where she shares actionable strategies for building stronger networks, creating useful content and staying top of mind with the people who matter.

Connect with her on LinkedIn, Twitter, YouTube, Instagram, sign up for her email list 

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