With blog post titles like “I’m Tired of Doctors Who Just Say Whatever the Employee Wants…” it is clear Fiona Ong isn’t afraid to—as she puts it—“be snarky.” Her ability and willingness to infuse her passion and voice into her writing has made her a key to the success of The Labor & Employment Report—the blog she edits at Shawe Rosenthal. She joins Bob Ambrogi on This Week in Legal Blogging and details how a smaller management-side firm can use blogging to grow their profile and compete with large national firms.
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Episode Outline
1:27 – The pandemic has had countless workplaces impacts and their clients have had many questions
5:27 – What Shawe Rosenthal does as a management-side labor and employment firm
5:56 – Non-legal writing has been a way for them to grow their brand outside of the Baltimore market
8:50 – She edits the blog and does most of the writing, but others in the firm do make contributions
13:12 – She has the full support of the firm in running the blog and that allows it and her to succeed
14:27 – The kinds of stories Ong thinks make for interesting blog posts
17:00 – Vaccine mandates and employee vaccine exemptions are a very sticky current issue
19:25 – How Ong developed her voice over time and gave her writing more personality
20:22 – Making your titles stand out from the pack
22:24 – How the blog started
25:09 – What the blog has done for business and growing their brand
26:12 – Her advice on blogging: be useful and be timely