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Open Niche Publishing by Lawyers Likely to Prevail Over Paywalls

By Kevin O'Keefe on December 8, 2021
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Microsoft’s president and vice-chair, Brad Smith was the first person who explained open source software as a viable business product in a way I could understand it.

Until then I could never figure out how a collective group people could produce something – software, and give it away for free.

He talked of building products and solutions on top of it, archiving content in an open way which Google was doing by selling advertising and more.

Open source software, versus selling software, could flourish with Smith’s thinking. And with a greater group of developers working on the software the end product would be better.

It’s much the same with open legal publishing. We have the traditional model where large legal publishers pay a limited group of people to publish and edit content and then sell access by the piece or by subscription.

We even have newer legal research and AI platforms behaving similarly. They’re partnering with publishers or publishing their own products and selling it by subscription. Their portfolio offering arguably becomes more valuable.

The problem with the traditional model of legal publishing is that the topics covered are limited, access is limited so knowledge does not grow on what’s been written and its expensive.

Plus you have to tell everyone that your content is validated, peer reviewed and edited. This is more of a business saving claim than something that makes what you publish more valuable than open legal publishing.

Open legal publishing is largely in the form of legal blogs.

Lawyers are publishing on niches far down the long tail. Niches not being covered, nor will they ever be covered, by traditional publishers.

The publishing is timely – what people expect on the net. Niche legal blog posts are published the day it’s relevant.

Content flows seamlessly the way people are used to getting information today. By email, by news aggregators, by Twitter, by LinkedIn and by Facebook.

Google, the first place lawyers and the public go for any information they want indexes open law and makes it readily excessively. Not so for content coming from traditional legal publishers.

I just can’t see how open law will not prevail over traditional legal publishing.

And if open law progresses as fast as open software advanced, open law is going to be upon us sooner than we think.

Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.

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