In recent years, consumer-facing law practices have recognized the value of Google Reviews, and worked to accumulate as many as possible, often into the hundreds. However, many corporate plaintiff firms believe they are “above” getting Google Reviews, or that they won’t help at all from a customer acquisition or reputational perspective. This disconnect is clear when you take a look at the Google map 3-packs when searching for the term “corporate lawyer in Boston”, which features firms with 93, 72 and 66 reviews, as compared to 203, 111, and 260 reviews when searching the term “lawyer in Boston.”
