The field of professional coaching has its roots in the early 20th century when the concept of “life coaching” began to develop. Life coaches were individuals who provided guidance and support to clients looking to improve their personal and professional lives. The focus of these coaches was primarily on helping clients to set and achieve goals, manage stress, and improve their overall well-being.
What is Professional Coaching?
In the 1980s and 1990s, the field of coaching began to evolve and expand. Coaching began to be used more widely in business and organizations, and the term “executive coaching” was coined to describe the practice of providing coaching to business leaders and executives. As the field continued to grow, different types of coaching began to emerge, such as career coaching, leadership coaching, and team coaching.
In the 21st century, the field of professional coaching has continued to evolve and grow. It has become increasingly recognized as a valuable tool for improving performance and achieving success in a wide range of professional settings. Coaching is now used in many different industries, including healthcare, finance, education, and law. Lawyers now hire coaches to help them in the areas they were never trained in, including legal business development, legal marketing, growing a successful law practice, and other related areas. Today, it’s a widely recognized tool for improving performance and achieving success in various professional settings and industries.
Top 5 Reasons Every Lawyer Should Have a Coach
While there are literally hundreds of reasons to hire a coach as a lawyer, here are the top five reasons lawyers use coaches to grow business year after year.
Improving and Developing Professional Skills
First, a coach can help a lawyer develop and improve their professional skills. This can include social media and business development skills, time management, and strategic thinking about how to effectively grow a business in the least amount of time. These skills are essential for a successful legal career and can help a lawyer advance in making equity partners or building their solo/small firm more quickly.
Navigating the Legal Industry
Second, a coach can help a lawyer navigate the complex and competitive legal industry. This can include providing guidance on networking, developing the best referral partners, and building a professional reputation. The goal is to identify the low-hanging fruit to land new clients and grow a successful practice under any platform you are under (solo to big firm). When we focus on the “easy-to-get” business, it takes a tremendous amount of stress and actual time away from the less rewarding marketing and business development efforts.
Managing Your Stress
Third, a coach can help a lawyer manage the demands and stress of their job. Legal work can be demanding, both mentally and emotionally, and a coach can provide support and guidance in developing strategies for coping with stress and maintaining a healthy work-life balance. Good coaches will identify the areas where lawyers are wasting valuable time and offer delegation and automation strategies to allow more time for family, travel, and a lawyer’s legal business development effort.
Achieving Your Career Goals
Fourth, a coach can help a lawyer identify and achieve their career goals. This can include setting short-term and long-term goals, developing a plan to achieve those goals, and providing support and accountability to stay on track. The planning process is simple but important. Without objectives, strategies, and actionable tactics, it’s very hard to be successful as a rainmaking lawyer. Since you never learned these skills in law school, coaches are able to shed countless hours of unproductive time off your year to stay focused on only useful endeavors.
Providing Motivation and Accountability
Finally, a coach can provide motivation and accountability to ensure that goals are met and even exceeded. Many attorneys feel like they are alone on an island without anyone to share challenges and stressors with. A coach can act as a therapist of sorts and will generally help the lawyer navigate the stress and pressures that may accompany the push to develop a new business.
Where Can I Find a Lawyer Coach?
Overall, working with a coach can provide a lawyer with the skills, support, and guidance necessary to succeed in the legal profession. It can also help them to achieve their career goals and to build a more fulfilling and satisfying career. Most importantly, having a large and portable book of business allows a lawyer to truly control their destiny. If your firm gets bought or you don’t like the culture, it’s very easy to move firms. Without coaching, many attorneys are stuck in an environment doing everyone else’s work and are generally less happy than the lawyers who have their own businesses.
If you need coaching, training, and accountability to achieve next level goals in 2023, please email me directly at email@example.com to discuss your goals for the future. You can also check out my BE THAT LAWYER podcast on my website www.fretzin.com/podcast or on any major podcast platform.
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